Remote Social Media Manager

About this role

About the Role

We’re looking for a Social Media Manager who will take full ownership of our social presence across all platforms. You’ll be responsible for growing our audience, generating leads, and building a strong, recognizable brand voice that reflects who we are.

This is a hands-on, creative role for someone who thrives on execution, experimentation, and results.

What You’ll Do

Strategy & Planning

• Build and manage a monthly content calendar across Instagram, TikTok, Facebook, YouTube Shorts, Google Business Profile, Nextdoor, and LinkedIn
• Align content with seasons, local events, and promotions
• Maintain consistent posting cadence across platforms

Content Creation

• Shoot, edit, and produce short-form videos, reels, before/after content, and photos
• Write compelling captions and ad copy that convert
• Design graphics using Canva Pro, Adobe Express, or similar tools

Community & Reputation Management

• Respond to comments, DMs, and reviews promptly and on-brand
• Engage with local Boston communities, creators, and businesses

Analytics & Reporting

• Track and report weekly performance and monthly strategy insights
• Monitor growth, engagement, reach, video views, and leads
• Use data to optimize and pivot content strategies

Brand Voice & Consistency

• Develop and maintain a consistent brand voice: approachable, hardworking, and Boston-proud
• Ensure all content and interactions reflect the brand

What We’re Looking For

• 2+ years of social media management experience (brand, agency, or personal brand)
• Strong understanding of Instagram, TikTok, Facebook, and YouTube Shorts
• Proven track record of growing accounts organically
• Self-starter who can execute without daily oversight
• Excellent copywriting skills (captions, replies, ad copy)
• Creative thinker who can adapt ideas from other industries