Search Engine Optimization (SEO) Specialist

About this role

Our client is a leading marketing agency dedicated to helping businesses improve their online visibility and drive organic traffic. They are seeking a knowledgeable Search Engine Optimization (SEO) Specialist to develop and implement effective SEO strategies that enhance search rankings, increase web traffic, and support overall marketing efforts.

Key Responsibilities:

• Analyze websites for SEO performance and identify optimization opportunities.
• Conduct keyword research to inform content strategy and improve search visibility.
• Optimize website structure, meta tags, content, and internal linking for search engines.
• Stay up-to-date with SEO trends, algorithm changes, and best practices.
• Monitor and report on search performance metrics using tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Collaborate with content creators and web developers to implement on-page and off-page SEO strategies.
• Conduct competitor analysis and track industry benchmarks.
• Develop and execute strategies for link-building and outreach campaigns.

### Requirements

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as an **SEO Specialist** or similar role, preferably in a marketing agency.
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, and other SEO software.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• Knowledge of HTML, CSS, and web development practices is a plus.

Preferred:

• Experience with local SEO and e-commerce SEO strategies.
• Understanding of content marketing and its relationship to SEO.
• Familiarity with PPC advertising and how it complements organic search efforts.

### Benefits

Full Time, Freelance and Contract roles available