SEO & AEO Specialist

About this role

THIS IS A HYBRID POSITION REQUIRING 2 DAYS PER WEEK (TUESDAY AND WEDNESDAY) EACH WEEK IN-PERSON AT OUR OFFICE LOCATED IN THE STREETERVILLE/MAG MILE AREA OF DOWNTOWN CHICAGO, IL.

JOB SUMMARY:

The SEO & AEO Specialist enhances the discoverability, accuracy, and performance of AOA’s digital content across both traditional search engines and emerging AI-driven discovery platforms. This role ensures that key organizational content, such as membership benefits, board certification information, AOIA’s Emerging DO platform, OMED programs, CME resources, advocacy topics, and public education on osteopathic medicine, is easily found, accurately represented, and seen as authoritative across digital ecosystems. Embedded within the Integrated Marketing COE, this position partners closely with Digital Content and Corporate Communications specialists, IT/web teams, and program owners to ensure digital content is structured for maximum discoverability and effectiveness.

ESSENTIAL FUNCTIONS:

AI & LLM Optimization

• Monitor and analyze how LLMs (ChatGPT, Gemini, Perplexity, Claude, etc.) interpret and summarize AOA content.
• Identify inaccuracies or gaps in AI-generated outputs and recommend corrective content strategies.
• Optimize content structures including entities, FAQs, citations, and topical authority to improve LLM recognition.
• Test prompts regularly to evaluate representation of membership, board certification, CME, and OMED content.

SEO Strategy & Execution

• Lead SEO optimization for AOA web properties, including metadata, internal linking, schema markup, and content hierarchy.
• Conduct keyword and entity research to inform content planning, with a focus on semantic and conversational search.
• Perform technical SEO audits to ensure crawlability, indexing, accessibility, and content accuracy.

Content Discovery & Digital Architecture

• Manage site taxonomy, tagging frameworks, and structured content models to improve cross-site discover...