SEO Specialist

About this role

Job Summary: We are seeking a knowledgeable SEO Specialist to improve our search rankings, drive sustainable organic traffic, and strengthen our overall online visibility. This role covers keyword research, on-page and technical SEO optimization, content recommendations, and ongoing performance tracking. The ideal candidate is analytical, results-driven, and consistently stays current with search engine best practices and algorithm developments.

Key Responsibilities:

• Conduct keyword research and identify high-value, actionable search opportunities
• Optimize on-page elements including titles, meta descriptions, header tags, and page content
• Perform technical SEO audits and resolve issues affecting crawlability and indexing
• Develop and execute link-building and off-page SEO strategies
• Monitor organic rankings, traffic, and performance using analytics tools
• Provide content and site structure recommendations to improve search visibility
• Optimize site speed, mobile usability, and overall site health
• Track, measure, and report on key SEO metrics and progress toward goals
• Research competitors and identify content gaps and strategic opportunities
• Stay current on algorithm changes and adjust strategy accordingly to maintain and grow rankings

Mandatory Skills:

• Proven SEO experience with demonstrable, measurable results
• Strong knowledge of on-page, off-page, and technical SEO principles
• Proficiency with SEO tools such as Ahrefs, SEMrush, or Moz
• Experience with Google Analytics (GA4) and Google Search Console
• Clear understanding of keyword research methodology and search intent analysis
• Reliable, detail-oriented, and capable of working independently with minimal supervision
• Strong communication skills with the ability to present findings and recommendations clearly

Preferred Skills:

• Experience with content marketing and SEO copywriting
• Familiarity with WordPress and common SEO plugins such as Yoast or Rank Math
• Basic ...