Senior Product Marketing Manager

About this role

Infatica grew to top-5 globally in residential proxies without real product marketing. The CEO has called for repositioning from "IP provider" to "data provider." The CPO has been personally owning marketing-site work for 4 months and wants out. The website is a 7-year accumulation of WordPress pages with no architectural integrity. Product launches die because no one connects positioning → pages → sales materials. This role takes ownership of the entire chain.

Positioning & strategy (35% of time, ongoing)

• Data-provider repositioning — the core narrative work, executed across surfaces
• Competitive intelligence — real, ongoing analysis of Oxylabs, Bright Data, Decodo, ScraperAPI, Apify, others
• Customer voice — interviews, segmentation, win/loss patterns
• Discovery partnership with CPO — testing the 10-product backlog against market

Website ownership (30% of time, ongoing — heavier in first 90 days during rebuild)

• Site strategy: information architecture, page roadmap, what each page argues
• Copy direction (Denis writes, this role briefs, CMO guides and approves)
• Conversion design intuition (works with Nastya on layout)
• Site rebuild leadership: scoping with CMO + CPO, executing the phased migration off legacy WordPress
• Ongoing optimization: hypothesis testing, A/B where applicable, conversion outcomes
• Owns the answer to "is the site working?" with data

Launches (20% of time, episodic but high-stakes)

• New product launches end-to-end: positioning, naming, pricing input, GTM plan, sales enablement, post-launch tracking
• First launch hands off from CMO within ~30 days of starting

Sales enablement (15% of time, ongoing)

• Battle cards against named competitors
• Objection handling library
• Pitch deck system
• Co-sell content for partnerships

### What this person does NOT own

• Email lifecycle, paid ads, HubSpot admin, however needs to know the tools to build funnels and track progress — CMO + Yana + future demand gen hire
• SMM...