Senior Digital Marketing Manager

About this role

About Clean Nutra:

Clean Nutra is a dynamic company focused on health and nutrition products, with strong leadership, capital, and market traction. We're on a rapid growth trajectory and seeking talented individuals to scale our customer acquisition efforts.

Role Overview:

As a Senior Digital Marketing Manager at Clean Nutra, you'll play a high-leverage role in driving creative strategy, building and managing an in-house editing and design team, optimizing conversion funnels, and deploying innovative creative and funnel strategies primarily on Meta, with potential expansion to other channels. You'll join a fast-moving team with the autonomy to scale profitable customer acquisition through world-class creative systems, disciplined testing, and relentless optimization. We have built a number of AI tools internally to remove bottle necks in the creative workflow that you will have full access to use on top of any external tools that enter the market until we are able to clone them into our internal software. You will have support from a full stack developer that is also heavily implementing AI to increase our speed of implementation. We like to move fast with as little friction as possible. You may be located anywhere in the United States for this remote position.

Key Responsibilities:

- Full-Funnel Growth Ownership: Own the paid acquisition strategy and execution on Meta (primary channel), with opportunities to test and expand into emerging channels based on performance and capacity. Translate business goals into channel plans, budgets, and testing roadmaps, focusing on key metrics such as revenue, MER/NCROAS, CAC, AOV, and LTV.
- Creative Strategy + Production Pod: Leverage internal and external AI tools to drive
the creative engine as well as recruiting and managing video editor(s), drive the concept pipeline, including hooks, angles, offers, formats, and iterations across awareness stages—from lo-fi UGC to polished direct-respon...