Senior Brand Manager, Hematology

About this role

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

THE OPPORTUNITY

AbbVie is looking for a seasoned, commercially sharp Senior Brand Manager to take ownership of our hematology portfolio at a pivotal moment in its lifecycle. It is a role for someone who has already navigated the complexity of a highly specialized, hospital-based therapeutic area and is ready to operate at the intersection of science, strategy, and commercial leadership.

You will be expected to bring informed conviction to the table: a point of view on the market, a clear strategic narrative for the brand, and the executive presence to bring senior stakeholders, medical, market access, and commercial teams along with you.

WHAT YOU WILL OWN

Brand Strategy & Commercial Leadership

• Define and own the long-term strategic direction of AbbVie's hematology brand(s), grounded in deep understanding of the disease area, competitive dynamics, and patient journey.
• Translate clinical differentiation into compelling, insight-driven value propositions for stakeholders.
• Lead portfolio lifecycle planning - from in-line brand optimization to anticipating competitive threats and shaping strategic responses well ahead of market shifts.
• Partner with Global and Regional teams to localize strategy without losing strategic integrity.

Market Intelligence & Insight Generation

• Go beyond standard market research: synthesize data from multiple sources into actionable strategic intelligence.
• ...