Global Product Manager

About this role

Job Description:

Summary:

The Brecknell Scales Global Product Manager owns the full product lifecycle and global strategy for the Brecknell Scales portfolio (with additional Salter and AWTX branded products). This is a hands-on role that blends strategic product management with technical sales support and supplier relationship management.

Brecknell focuses on affordable, easy-to-use, competitively priced scales primarily sourced from China (approx. 80% of volume). Key markets include medical, veterinary, food service/POS, postal/mail/shipping, and sports fishing. The role drives revenue growth, maintains strong margins where possible through unique/owned designs, mitigates risks from market saturation and direct-from-China competition, and ensures products remain simple, compliant, and low-maintenance to minimize technical support calls.

What You Will Do:

Product Management Responsibilities:

• Own the end-to-end product lifecycle for the entire Brecknell Scales portfolio — from new product discovery and market validation through launch, growth, maturity, and obsolescence/end-of-life planning.
• Conduct regular product health checks and market analysis per key sector (medical, vet, food service, postal, etc.) to identify gaps, growth opportunities, and missing product needs.
• Translate customer, sales, and market insights into clear product requirements, prioritized feature requests, and a multi-year global product roadmap.
• Act as the primary voice of the customer and global market, ensuring Brecknell products remain simple to set up and use “out of the box” while reducing technical support needs.
• Define and maintain product positioning, value propositions, and go-to-market strategies, with emphasis on globalization (harmonized SKUs across USA, UK, and ROW where possible).
• Lead New Product Introduction (NPI) activities, targeting faster time-to-market (ideally 5–6 months), including pricing strategy, launch planning, sales ena...