Senior Customer Growth Marketing Specialist, Staples Promotional Products

Responsibilities

The Senior Customer Growth Marketing Specialist develops and executes integrated B2B marketing campaigns to drive customer loyalty and incremental sales. This role manages end-to-end marketing initiatives, including email marketing, lead nurturing, and performance analysis using tools like Marketo and Salesforce.

Requirements

Candidates must have at least 3 years of experience in B2B marketing communications and proficiency with marketing automation platforms. Strong analytical, project management, and communication skills are essential for success in this role.

Skills

• Marketing communications
• B2B marketing
• Marketing automation
• Email marketing
• Lead nurturing
• Campaign analytics
• Project management
• Google Analytics 4
• Salesforce
• Marketo
• Copywriting
• Strategic planning
• Data analysis
• Stakeholder management
• Budget management
• Content development

Benefits

• Inclusive culture
• Business resource groups
• Vacation allotment
• Holiday schedule
• Online and retail discounts
• Company match RRSP
• Physical and mental health wellness programs

About this role

Staples is business to business. You’re what binds us together.

While you may know Staples as the world’s leading office supply company, Staples
Promotional Products – a division of Staples – is a national leader in the
promotional products industry. At Staples Promotional Products, we help
customers build love for their brands with customized merchandise solutions.
Whatever story they want to tell, connection they want to make, or goal they
need to deliver, Staples Promo makes it easy to design promo experiences that
create lasting impact. Join our winning team! 

The Senior Customer Growth Marketing Specialist (B2B) applies communications
expertise, marketing strategy, and customer insights to develop impactful
marketing programs that drive incremental sales and customer loyalty. This role
owns the end-to-end execution of customer marketing initiatives, from targeted
communications to complex, integrated campaigns, while determining the most
effective channels, timelines, and strategies to achieve measurable outcomes.

With a strong focus on marketing automation, email marketing, campaign
analytics, and customer growth strategies, this individual partners closely with
internal stakeholders, key customer accounts, and international teams to
increase awareness, engagement, and adoption of Staples Promotional Products’
branded merchandise programs.

What You’ll Be Doing:

* Develop annual customer marketing and communication plans that support
business objectives and drive program growth.
* Own, create, and execute email marketing, lead nurture, and conversion
campaigns using marketing automation platforms, including Marketo and
Salesforce.
* Measure and analyze campaign performance across email and digital channels
using reporting tools, UTM tracking, and Google Analytics 4 (GA4).
* Leverage data and customer insights to optimize campaign effectiveness,
engagement, conversions, and revenue impact.
* Conduct in-depth customer and industry research to develop tailored marketing
strategies and recommendations.
* Support Business Development efforts through customer case studies, targeted
campaigns, sales enablement tools, and customer-specific marketing
initiatives.
* Develop and manage e-blasts, e-store promotions, digital assets, banners, and
printed marketing materials.
* Maintain compliant customer marketing lists and ensure adherence to
applicable marketing regulations.
* Provide marketing support for events, sponsorships, catalogs, and
customer-facing initiatives.
* Develop statements of work (SOWs) and help guide the delivery of agency-style
marketing services for customers.
* Manage media budgets and ensure marketing programs are executed effectively
within established guidelines.
* Direct the creation, production, and distribution of marketing communications
that support organizational and customer objectives.
* Create presentations, webcasts, and supporting materials for customer and
vendor initiatives.
* Collaborate with Canadian, U.S., and U.K. teams to leverage best practices,
marketing assets, and innovative ideas across the business.
* Ensure all communications accurately reflect brand standards, customer goals,
and compliance requirements.

What You Bring To The Table:

* Strong expertise in marketing communications with the ability to translate
strategy into compelling customer-facing content.
* Experience developing and executing integrated B2B marketing campaigns that
deliver measurable business outcomes.
* Hands-on experience with marketing automation, email marketing, customer
engagement, and lead nurturing programs.
* Strong analytical skills with the ability to evaluate campaign performance
and identify optimization opportunities.
* Excellent project management skills with the ability to balance multiple
priorities, stakeholders, and deadlines.
* High attention to detail and commitment to delivering quality work in a
fast-paced environment.
* Exceptional collaboration and communication skills with the ability to
influence cross-functional teams and stakeholders.
* Confidence working with customers, agencies, vendors, and internal business
partners.
* A proactive, solution-oriented approach and a passion for continuous
improvement.

What’s Needed- Basic Qualifications:

* 3+ years of experience in a B2B marketing communications or customer
marketing role.
* Outstanding written and verbal communication skills, including plain-language
writing.
* Advanced proficiency with Microsoft Office applications.
* Hands-on experience with marketing automation platforms, campaign reporting,
and performance optimization.
* Experience working with Marketo, Salesforce, or similar marketing technology
platforms.
* Ability to develop business-focused marketing communications across digital
and print channels.
* Strong organizational skills with demonstrated success managing multiple
projects and deadlines.
* Ability to plan, manage, and execute end-to-end marketing communication
initiatives.

What’s Needed - Preferred Qualifications:

* Bachelor’s degree or college diploma in Communications, Public Relations,
Journalism, Business Administration, Marketing, or a related field.
* Bilingual capabilities in English and French.
* Experience with Google Analytics 4 (GA4), UTM tracking, and marketing
performance attribution.
* Knowledge of marketing regulations, compliance requirements, and best
practices.
* Experience supporting website development, content management, or digital
marketing initiatives.
* Strong presentation skills with the ability to effectively communicate ideas
to diverse audiences.
* Experience managing budgets and collaborating with external agencies.
* Design aptitude with the ability to translate marketing strategy into
effective creative direction.
* Strong copywriting skills and experience deve...

About Staples Inc.

Retail Office Equipment · 10,001+ employees · headquartered in Framingham, MA · founded 1986