Senior Brand Manager, Degree Programs

About this role

## How to Apply

A cover letter and resume are required for consideration. Your cover letter should address your specific interest in this position and your relevant qualifications. Submit both a cover letter and a resume as a single file due to system limitations.

## Job Summary

UMCI's Enrollment and Global Partnerships team is new and growing, and this role is one of its founding positions. As UMCI's degree portfolio expands, the team will grow based on program needs, so the scope of this role will evolve and be shared over time. The Brand Manager, Degree Programs, leads brand strategy and recruitment marketing for UMCI's graduate degree programs, working both at the program level and across the portfolio. You will develop targeted campaigns that bring each program's distinct value proposition to its specific audiences, while also building a cohesive portfolio strategy that positions UMCI's degree offerings together, identifies shared audiences and cross-program opportunities, and generates qualified inquiries that support application and enrollment goals across current and new programs as they launch.

You will collaborate daily with the Director of Enrollment and Global Partnerships and the Associate Director of Recruitment to shape recruitment marketing strategy, plan campaigns, and create content, partnering especially closely with the Director on strategy. As part of the Enrollment and Global Partnerships team, you will share a commitment to every stage of the funnel and to reaching enrollment goals together. You will also serve as a peer partner to UMCI's Marketing and Communications team, which leads Center-level awareness, the UMCI brand, the UMCI website, and Center social media. Building on that awareness, you will lead targeted, program-focused campaigns that turn interest into inquiries and applicants, co-planning with Marketing and Communications and coordinating content and timing. As UMCI is in a startup phase, this is a hands-on role ...