Senior Brand Manager

About this role

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Senior Brand Manager based in the United States.

As Senior Brand Manager, you will help accelerate brand growth while leading product innovation from early-stage concepts through commercialization and launch. You will shape brand strategy, support annual and long-term planning, and turn consumer insights and market data into actionable growth opportunities. Working across Marketing, Sales, Research and Development, Regulatory, Quality, and external agency partners, you will bring new products to market while strengthening the existing portfolio. You will use category analytics, consumer research, and competitive intelligence to identify opportunities, refine positioning, and improve product performance. This role combines strategic thinking with hands-on project leadership, requiring the ability to manage complex timelines, budgets, packaging development, and cross-functional priorities. Join a fast-growing, mission-driven food brand where you can bring established consumer packaged goods (CPG) expertise to an evolving business and help shape its next stage of growth.

### Accountabilities

• Drive brand strategy and growth: Support the development and execution of annual brand plans and long-range strategies that increase product distribution, sales velocity, brand awareness, and overall portfolio performance while balancing core business growth with innovation.
• Lead product innovation from concept to launch: Manage the end-to-end innovation process, including consumer insights, concept development and testing, product development, packaging, commercialization, and go-to-market execution in partnership with Research and Development and cross-functional teams.
• Build scalable innovation processes: Help design and implement structured stage-gate processes that support business growth, establish clear decision points, and improve ...