Sales Development Representative

Responsibilities

Engage government account stakeholders through targeted, multi-threaded outreach to identify needs, qualify opportunities, schedule meetings, and build a strong sales pipeline. Collaborate with Account Executives and marketing, maintain accurate activity records in sales tools, and nurture prospects through long sales cycles to ensure effective opportunity handoffs.

Requirements

A bachelor’s degree is required, and a postgraduate degree is a plus; candidates need at least one year of sales experience, preferably in B2B or B2G sales. The role also requires strong communication, presentation, interpersonal, and business skills, along with effective prioritization, multitasking, time management, and adaptability to sales tools and processes.

Skills

• Targeted Outreach
• Prospecting
• Pipeline Generation
• Lead Qualification
• Relationship Building
• Stakeholder Engagement
• Multi-Threaded Outreach
• Communication
• Presentation
• Business Acumen
• Time Management
• Prioritization
• Account Executive Collaboration
• Salesforce
• Salesloft
• Sales Reporting

About this role

About the role
The Sales Development Representative (SDR) is responsible for engaging with a pre-identified list of government accounts to generate qualified pipeline for the sales team. This role focuses on building meaningful connections with key personas—HR, Finance, Administrative, and Gatekeepers—through targeted outreach strategies. Successful candidates take a structured approach to prospecting, consistently sourcing qualified opportunities that convert to revenue. They proactively collaborate with Account Executives and internal teams to drive engagement, maintain momentum in long sales cycles through relationship-building, and ensure high-quality handoffs of opportunities to AEs.

What you'll do
Pipeline Generation
Execute targeted outreach to engage key personas (HR, Finance, Administrative, and Gatekeepers) and build rapport by understanding their roles, challenges and priorities
Utilize multi-threaded approaches to connect with multiple stakeholders and uncover pain points.
Schedule and qualify meetings with decision-makers while maintaining consistent follow-up.
Nurture prospects throughout the long government sales cycle to drive a strong, qualified pipeline.
Collaboration and Teamwork
Partner with Account Executives on prospecting strategy and execution in your region
Provide feedback and insights to marketing to improve messaging and campaigns for target accounts.
Actively participate in team meetings, sharing strategies and best practices for engaging government personas.
Process and Tools
Use Salesloft, Salesforce and other sales tools to track activities, manage contacts, and report progress effectively.
Maintain organized notes and updates on account activity to support a collaborative sales process.
Follow the structured outreach cadence and maintain accurate records of touchpoints.
Qualifications
Goal-oriented, self-motivated, and team-focused
Bachelor's Degree required; post-graduate degree is a plus
Minimum 1 year of sales experience (B2B/B2G sales experience preferred)
Strong business acumen, communication, and presentation skills
Ability to multi-task, prioritize, and manage time effectively
Strong interpersonal skills with the ability to engage prospects and key stakeholders
Tech-savvy and adaptable to evolving sales tools and processes

About TrueComp

Software Development · 11-50 employees · headquartered in West Hollywood, California · founded 2014