Regional Performance Marketing Manager - China

About this role

LemFi (Series B) is building the go-to financial app for the Global South.
Moving to a new country shouldn’t mean starting from zero. That's why our
team of 400+
spanning
20+ countries
is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live.


What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth.


With
millions of users
across the globe, we process over
$1B in monthly transactions
to
30+ countries
, proving that borders shouldn't limit financial opportunity.


As the
App Performance Marketing Manager for China
on the
Performance Marketing
team, you will be the cultural and strategic bridge connecting LemFi with the Chinese immigrant community across the UK, US, and Canada. Your primary objective is to launch and aggressively scale our user acquisition efforts for the China Corridor, driving app installs and remittance volume by ensuring our brand resonates deeply with the diaspora.


You won't just be translating ads; you will pioneer our presence on Chinese-specific platforms like WeChat and Little Red Book while managing high-spend campaigns across standard Western channels like Meta and TikTok. Reporting to the Head of Performance Marketing, you will have the autonomy to own key cultural moments—such as Lunar New Year and Double 11—shaping the future of diaspora financial services and driving tangible revenue growth.


How You’ll Contribute

• Own the China Corridor: Drive aggressive app install and remittance volume growth specifically targeting Chinese immigrants living in the West.
• Master Western Channels: Execute and scale high-performance user acquisition campaigns across Meta, TikTok, Google App Campaigns, and Apple Search Ads.
• Pioneer the Chinese Ecosystem: Lead the strategy an...