Regional Director, Casino Digital Marketing

Responsibilities

The Regional Director will lead the strategy, execution, and optimization of paid digital and social campaigns to drive gaming acquisition and retention across Seminole Gaming properties. They will collaborate with property marketing leads and media agencies to manage budgets, define player segments, and ensure compliance with gaming regulations.

Requirements

Candidates must have 10+ years of digital marketing experience, including at least 5 years specifically in the casino, gaming, or hospitality sectors. A proven track record in managing large-scale paid digital campaigns and expertise in data-driven marketing and regulatory compliance is required.

Skills

• Digital marketing
• Casino marketing
• Paid media strategy
• Performance marketing
• Data activation
• AI and machine learning
• Budgeting and forecasting
• Consumer targeting
• Attribution modeling
• CRM
• Loyalty programs
• Compliance
• Data visualization
• Communication
• Presentation skills
• Project management

Benefits

• Health insurance
• Well-being programs
• Work-life balance support

About this role

Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits
Job Description:
Seminole Hard Rock Support Services (SHRSS) is seeking a results-driven Regional Director of Casino Paid Digital Marketing to lead strategy, execution and optimization of all paid digital and social campaigns across Seminole Gaming (SGA) properties. In direct partnership with heads of marketing at each property, this leader will be focused on driving gaming acquisition and retention – driving player growth, annual gaming revenue and player loyalty across all our casino and gaming offerings.
The Regional Director of Casino Paid Digital Marketing will also collaborate closely with Hard Rock’s media agency of record to orchestrate complex paid campaigns, enable precise consumer targeting, develop custom attribution models and design consumer journeys that maximize lifetime value. The ideal candidate pairs deep performance-marketing expertise with a strong understanding of the gaming customer and the compliance landscape that governs how we reach them.
Key Responsibilities
Serve as the centralized paid media partner to property marketing leads, bringing specialized expertise, strategy, and execution to meet annual gaming revenue goals.
Translate property business objectives and micro- and macro-market dynamics into tailored paid media campaigns across all casino and gaming initiatives.
Partner with the media agency of record on annual budgeting, planning, and forecasting for casino marketing — establishing budgets, media mix, performance benchmarks, and KPIs.
Lead holistic planning for property promotions, events, gaming floor activations, and special offers in coordination with casino marketing teams.
Establish an organic-to-paid amplification workflow that extends casino and hotel events, promotions, and offers across paid channels.
Oversee the management of paid digital and social campaigns across Google, Meta, TikTok, YouTube, programmatic display, and CTV/OTT.
Define player segments, identify high-value player opportunities, and design personalized engagement journeys.
Lead first-party data activation across the casino portfolio, integrating Hard Rock's Unity Loyalty Rewards Program to drive member engagement, repeat visitation, and re-engagement of lapsed players.
Direct creative strategy and asset development with internal teams and the creative agency of record to ensure relevance to target player segments.
Collaborate with CRM, loyalty analytics, and product teams to connect paid acquisition with retention and player-development programs.
Align casino campaigns with broader hotel brand and entertainment initiatives, partnering with the Director of Paid Digital & Social.
Apply AI and machine learning across campaign strategy, optimization, audience targeting, and predictive player modeling.
Ensure compliance with responsible gaming standards, data privacy regulations, and state-level gaming marketing requirements across all digital initiatives.
Conduct ongoing competitive benchmarking and platform POVs, staying current on gaming marketing trends, algorithm changes, and emerging technologies.
Qualifications & Experience
10+ years of digital marketing experience, with at least 5 years in casino, gaming, or hospitality marketing
Proven track record driving customer acquisition and retention in gaming, casino, sports betting, iGaming, or another regulated, high-velocity consumer industry.
Proven track record managing paid digital campaigns at scale across Google Ads, Meta, TikTok, YouTube, DV360, and programmatic channels with measurable ROI
Working knowledge of 1P data activation
Knowledge of AI and machine learning applications, including their impact on marketing strategy, audience targeting, personalization, optimization, and performance measurement
Experience partnering with media buying and creative agencies
Expertise of gaming requirements and gaming marketing compliance regulations at the state level
Proficiency with campaign reporting and data visualization tools and ability to translate complex data into executive-ready insights
Exceptional communication and presentation skills
Work Environment
This position is based at Seminole Hard Rock Support Services headquarters in a professional office environment, with periodic travel to Hard Rock Hotel & Casino properties across the SGA and HRI portfolio.
Pre-Employment Process
Employment with Seminole Hard Rock Support Services requires successful completion of the pre-employment process, including a satisfactory background check and, where applicable, gaming regulatory review.
Equal Opportunity Employer
Seminole Hard Rock Support Services is an equal opportunity employer. We strive to foster an inclusive workplace culture for every team member and welcome applications from people with disabilities. Reasonable accommodation is available upon request for candidates taking part in all aspects of the selection process.

About Hard Rock Hotel & Casino Ottawa

Gambling Facilities and Casinos · 501-1,000 employees · headquartered in Ottawa, Ontario · founded 2025