Product Marketing Manager - Temperature Management

About this role

Job Description
Position Summary
As an integral part of the commercial team, the Product Marketing Manager performs a key role in the success of ICU Medical by working collaboratively to develop marketing strategies, sales training programs, and marketing communications materials that promote the successful launch and ongoing sales efforts for our line of Temperature Management products.


The Product Marketing Manager will be responsible for tracking market penetration and adoption through the product’s life cycle and will work together with the global commercial team to monitor market trends and recommend product improvements and roadmap enhancements that would speed category growth and accelerate product adoption. In addition, the successful candidate will work with internal marketing and communications teams to develop integrated, research-based on- and off-line educational and promotional campaigns while facilitating comprehensive training programs for sales and clinical support staff.


Essential Duties & Responsibilities

• Responsible for the development and execution of marketing strategy, including positioning, promotion, sales and marketing initiatives and launch planning to build awareness and generate demand of current and new products.
• Create a strategic plan that aligns with sales goals to drive business growth.
• Develop, execute and measure the key marketing initiatives, including campaign development and sales execution, to meet strategic business unit goals within budget, ensuring close attention to branding guidelines
• Maintain regional dashboards that provide clarity with execution of key initiatives, and supporting assumptions
• Serve as the primary product expert and function as a knowledge resource for customers, sales, R&D, product engineering, and service personnel. Requires the ability to understand, collaborate with and influence key corporate stakeholders, including R&D, operations/production.
• Consult on product ...