Senior Data Analyst - Marketing Analytics & Digital Insights (Remote)

About this role

1. About Our Client:

The organization operates as an elite, high-impact consulting and technology transformation leader within the financial services sector, boasting over 150 years of institutional heritage. The enterprise specializes in partnering with commercial banks and credit unions globally to drive asset growth, optimize operational efficiencies, maximize customer lifetime engagement, and seamlessly navigate regulatory and structural change. By engineering sophisticated analytics platforms, deploying data-driven insights, and offering deeply integrated business solutions, the company empowers modern financial institutions to execute localized and national market strategies with maximum agility, precision, and enterprise scale.

2. About the Opportunit

y:Th
e Senior Data Analyst - Marketing Analytics & Digital Insigh
ts will step into a high-visibility, intellectually demanding analytical leadership role designed to transform multi-channel big data into high-leverage marketing strategies. This position takes comprehensive operational ownership of mapping, analyzing, and optimizing the digital customer acquisition funnel for diverse financial institutions. Blending advanced statistical modeling with deep banking business intelligence, the Senior Analyst will audit marketing spend efficiency, diagnostic digital user experience (UX) flows, and engineer executive dashboards—directly driving return on ad spend (ROAS) optimization, safeguarding net customer acquisition costs, and guiding multi-million-dollar capital allocation

s.


3. Responsibilit

ies:• Lead the end-to-end strategic analysis of massive, unstructured datasets extracted from core enterprise CRM systems, digital banking portals, and cross-channel marketing automation su

ites• Architect robust marketing measurement frameworks, data governance models, and progressive learning agendas perfectly aligned with macroeconomic business g

oals• Conduct advanced attribution modeling (multi-touch, ...