Product Marketing Manager

About this role

Product Marketing Manager (PMM)

Job Location: US, Remote. This position requires candidate to reside and work within the US.

Job Overview:

ExploreLearning | Learning A‑Z is a leader in educational technology, delivering K‑12 literacy, math, and science solutions that spark joy in learning and build the skills and confidence learners need to succeed now and into the future.

The Product Marketing Manager (Science Portfolio) owns go-to-market strategy for Science products and supports major launches across our portfolio. Working closely with Senior PMMs, Product Management, Sales, Customer Success, and Growth & Demand Generation, this role develops and executes go‑to‑market (GTM) plans; builds compelling positioning, pricing, and bundling strategies; and drives sales enablement and customer communications. This is a great fit for a collaborative, detail‑oriented marketer who balances strategy with hands on execution and can translate product features and research into meaningful benefits for educators and students.

Job Responsibilities:

Product Positioning & Messaging

• Develop and refine product positioning, value propositions, and key differentiators using voice‑of‑customer (VOC), market, competitive, and product research.
• Maintain messaging frameworks and documentation to ensure consistency across channels, sales tools, and customer‑facing communications.
• Partner closely with Product Management through regular meetings and reviews to ensure messaging aligns with product roadmap and overall strategy.

Competitive & Market Intelligence

• Conduct ongoing research into competitor offerings, market trends, and customer needs within the U.S. K‑12 education space.
• Synthesize insights to inform positioning, enablement, pricing/bundling, and campaign inputs and share actionable findings or recommendations with stakeholders.
• Build and maintain the competitive matrix and landscape analysis resources.

Sales Enablement

• Create and maintain enablement tools (e....