Performance Marketing Manager

About this role

## About Avaya

Avaya is an enterprise software leader that helps the world’s largest organizations and government agencies forge unbreakable connections.

The Avaya Infinity™ platform unifies fragmented customer experiences, connecting the channels, insights, technologies, and workflows that together create enduring customer and employee relationships.

We believe success is built through strong connections – with each other, with our work, and with our mission. At Avaya, you'll find a community that values your contributions and supports your growth every step of the way.

Learn more at https://www.avaya.com

## Description

The Performance Marketing Manager role is a high-impact, results-oriented position focused on scaling our global growth through paid media and Account Based Marketing (ABM) strategies. You will serve as a key driver for our global performance efforts, managing English-speaking regions while coordinating with global agencies and internal specialists. This is a full-time remote position for a data-driven strategist who balances hands-on execution in LinkedIn and Demandbase with the ability to synchronize complex, multi-region campaigns.

## Key Responsibilities

• Multi-Channel ABM Execution: Lead the planning and optimization of paid campaigns and Demandbase orchestration. You will manage spend to balance top-of-funnel brand awareness with deep-funnel activations, focusing on account penetration, intent signals, and high-value engagement.
• Global Media Coordination: Act as a central point of contact for our international media ecosystem. You will partner with our US-based Google Ads lead and coordinate with our European agency partners to ensure brand consistency and performance across English-speaking and multi-language regions.
• Data-Driven Acquisition: Create and execute acquisition strategies designed to drive qualified leads, pipeline, and brand authority. You will lead A/B testing for creative, landing pages, and bidding...