Marketing Operations Manager

Responsibilities

The Marketing Operations Manager will oversee the day-to-day management and optimization of marketing automation systems like Marketo and manage lead routing and data flow processes. They will also develop performance dashboards, provide cross-functional enablement, and ensure marketing infrastructure supports global campaign execution.

Requirements

Candidates must have 5–7+ years of experience in marketing operations within a SaaS or B2B environment, with expert-level proficiency in Marketo and Salesforce. Strong analytical skills, project management capabilities, and a proactive mindset are essential for success in this global role.

Skills

• Marketing Operations
• Marketo
• Salesforce
• Marketing Automation
• Lead Lifecycle Management
• Data Analysis
• Campaign Management
• Project Management
• Marketing Analytics
• B2B Marketing
• Lead Routing
• Marketing Technology
• Data Hygiene
• Cross-functional Collaboration
• AI Literacy
• Reporting

About this role

Company Description
QAD is a world-class SaaS company, and we are growing. We are looking for talented individuals who want to join us on our mission to help solve relevant real-world problems in manufacturing and the supply chain.
Job Description
We’re looking for a highly motivated and versatile Marketing Operations Manager to join our growing marketing team at QAD, a leading global SaaS company. This role is pivotal in ensuring our marketing engine runs smoothly, efficiently, and is built to scale. You’ll report directly to the Sr. Director of Global Marketing Operations and serve as a key partner to demand generation, digital, content, and regional marketing teams.
This is a dynamic, fast-paced, high-volume role that requires a passion for marketing systems, a data-driven mindset, and a strong bias for action. If you're someone who thrives on collaboration, is energized by solving complex problems, and is excited to make a global impact—this role is for you.
Responsibilities:
Marketing Automation & Campaign Operations
Own the day-to-day management and optimization of Marketo, including building and executing email campaigns, nurturing programs, lead lifecycle processing, automation infrastructure and scoring models.
Partner with marketing stakeholders to support campaign execution, ensuring accurate audience segmentation, QA, testing, and performance tracking.
Manage lead routing, enrichment, and data flow processes across marketing and sales systems (e.g., Marketo, Salesforce, N.Rich, ZoomInfo,etc.)
Establish campaign operations best practices and documentation to drive global consistency and efficiency.
Deep AI proficiency and literacy to enhance marketing operations - knowledge in Clay and Claude
Reporting, Analytics & Insights
Develop and maintain reporting dashboards to measure marketing performance across channels, campaigns, and funnel stages.
Partner with RevOps and SalesOps teams to ensure accurate attribution, lead-to-revenue tracking, and ROI measurement.
Conduct data analysis to uncover trends, opportunities, and recommendations that drive smarter marketing decisions.
Support quarterly business reviews (QBRs) and board-level reporting with clear, concise marketing performance insights.
Marketing Technology & Infrastructure
Serve as the power user and system admin for Marketo; evaluate and manage integrations with key platforms (Salesforce, Eventbrite, N.Rich, ZoomWebinar. etc.).
Partner with IT to manage data privacy, compliance (e.g., GDPR, CCPA), and system access protocols.
Work with the Sr. Director of Global Marketing Operations on tech stack evaluations, vendor management, and implementation projects as needed to support scale and innovation.
Monitor and improve data hygiene, enrichment workflows, and marketing database health.
Cross-Functional Enablement & Project Management
Collaborate across global teams to support regional marketing campaigns, product launches, and ABM programs.
Training and onboard new marketing members on process, operations, and technology access and enablement
Provide guidance and enablement to marketers on best practices for campaign set-up, reporting, and operational processes.
Own project plans and timelines for key initiatives, ensuring deadlines are met and stakeholders are aligned.
Proactively identify operational gaps and drive continuous improvement in marketing workflows.
Qualifications
5–7+ years of experience in marketing operations, preferably in a fast-paced SaaS or B2B technology environment.
Expert-level experience with Marketo and power user experience in Salesforce (Marketo Certified is a plus). Knowledge in the following systems is also a plus: LeanData, WordPress, Drift, and 6sense. Deep understanding of the B2B marketing funnel, lead management, campaign attribution, and marketing analytics.
Proficient in reporting and dashboard tools within Salesforce and Marketo.
Familiarity with Google Analytics, UTM tracking, and digital performance metrics.
Strong project management skills and the ability to manage multiple priorities simultaneously in a fast paced, high volume work environment.
Excellent communication and collaboration skills with a service-oriented mindset.
Highly analytical with strong attention to detail and a passion for continuous improvement and optimization. Self-starter with a “can-do” attitude—comfortable navigating ambiguity and taking initiative. Experience supporting global teams across time zones and cultures is strongly preferred.
What You’ll Bring to the Team:
A proactive mindset with a passion for enabling marketing success through technology and data. Ability to bridge the gap between strategy and execution - bringing ideas to life through strong operational planning.
Flexibility and resilience in the face of a high-growth, ever-evolving SaaS environment.
A collaborative spirit and willingness to roll up your sleeves to help the team succeed.
Additional information
Additional Information
QAD Inc. is a leading provider of adaptive, cloud-based enterprise software and services for global manufacturing companies. Global manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer preferences. In order to survive and thrive, manufacturers must be able to innovate and change business models at unprecedented rates of speed. QAD calls these companies Adaptive Manufacturing Enterprises. QAD solutions help customers in the automotive, life sciences, packaging, consumer products, food and beverage, high tech and industrial manufacturing industries rapidly adapt to change and innovate for competitive advantage.
QAD is committed to ensuring that every employee feels they work in an environment that values their contributions, respects their unique perspectives and provides opportunities for growth regardless of background. QAD’s DEI program is driving higher levels of diversity, equity and inclusion so that employees can bring their w...

About QAD, Inc.

Software Development · 1,001-5,000 employees · headquartered in Miami, FL · founded 1979