Marketing Data Analyst

About this role

Keller Postman represents a broad array of clients in class and mass actions, individual arbitrations, and multidistrict litigation matters at the trial and appellate levels in federal and state courts. Serving hundreds of thousands of clients in litigation and arbitration, we have prosecuted high-profile mass tort, antitrust, privacy, product liability, employment, and consumer-rights cases. Our firm also acts as plaintiffs’ counsel in high-stakes public-enforcement actions. Our mission is to achieve exceptional results for our clients, drive innovation in the practice of law, and pursue unparalleled excellence in everything we do.

Purpose:

Keller Postman's increasing scale creates an exciting opportunity to be data-driven at multiple levels. This Marketing Data Analyst role is responsible for auditing and monitoring the accuracy, integrity, and flow of marketing data generated by the firm's digital marketing campaigns, from initial lead capture through client intake. This position involves working internally with marketing, intake, and client services teams, in addition to external communications with ad platform vendors and co-counsel. The position will therefore be dynamic; it will evolve as needs change and as the candidate shapes the role.

This position is remote. The compensation for this position will be a base salary of $90,000 to $100,000 per year, commensurate with experience, plus the role is eligible for a discretionary bonus and benefits.

Essential Functions:

• Ability to learn and improve Keller Postman's marketing data integrity, lead tracking, and intake processes.
• Audit, analyze, and reconcile lead and client records against digital marketing campaign data to verify accuracy end-to-end, from ad click to signed client.
• Set up, maintain, and troubleshoot digital marketing campaigns (paid search, paid social, display) with firsthand, hands-on experience configuring campaign tracking and conversion events.
• Maintain and monitor integr...