Manager Growth Marketing

About this role

Join us on the Acquisition Marketing team at a data-driven, hyper-growth startup that is dedicated to helping bring gorgeous, lasting, high-quality hair color to everyone. We are looking for an experienced Growth Marketing Manager with expertise in designing and executing highly effective campaigns on digital platforms. This individual will serve as the catalyst for the growth of engagement, conversion, and revenue generated from our lines of business across biddable media channels. The ideal candidate is a self-starter who will manage the day-to-day responsibilities of paid social strategy, campaign setup and reporting, and has an extreme growth mindset.

This role reports to the Sr Manager, Growth Marketing, is full time and remote. While remote, this role may travel up less than 5% of the time.

The base salary range for this position is between 120k-125k. At Madison Reed, we aim to pay competitively. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.

Responsibilities:

• Support new customer acquisition being driven mainly through management of our Paid Social channels (Facebook/Instagram, Google, TikTok, emerging channels, etc.) and with opportunity to support display, video, and offline channels like Radio, Direct Mail, TV
• Lead campaign implementation and execution through close collaboration with both external vendors and agencies, as well as internal teams
• Collaborate with external partners and agencies on launching new campaigns, creative testing, implementing/QA'ing tagging and tracking, and monitoring performance to continue growth and success of existing and new acquisition programs
• Work closely with internal teams such as creative, analytics, product – to compose briefs and establish timelines, create and distribute assets, execute creative and site testing, identify customer behavior, etc. - to achieve acquisition goals
• B...