Lead Product Manager - Editor - EMEA

About this role

About us:

At Pencil, we are driving innovation in advertising technology through our state-of-the-art SaaS product, which harnesses Generative AI to redefine content creation. Our mission is to make AI the default in advertising without replacing creative people. To achieve this, we need to make sure that our technology isn’t just in the hands of big brands - we need to try to help small businesses and creative individuals too.

The role:

You’ll own Pencil’s core creative engine: our unified editor suite. The goal is simple: make it fast and intuitive to go from “almost there” to “perfect,” with speed, confidence, and control.

Our editors work across a diverse range of output families, including Digital, Display Ads, Email, and Print. While each medium presents distinct constraints and subtle complexities that must be respected, these nuances should not lead to fragmentation or hinder our speed of execution. This role is about setting clear direction, building shared foundations, and driving momentum across the suite so the product feels coherent while still meeting the bar for each output.

You won’t be expected to be the deepest specialist in every editor domain. You will be expected to set strategy, create clarity, and establish reusable primitives and patterns that allow the team to move quickly and ship high-quality experiences across formats.

Job requirements

• Have owned a complex product area end-to-end (strategy roadmap delivery iteration) and driven meaningful outcomes.
• **You must have hands-on experience with editors, creation tools, builders, workflows, or AI-assisted tools - whether for design, video, content, or email and can navigate the complexity of multi-format platforms.**
• Are comfortable working in technically complex systems.
• Have strong product judgment and can make hard tradeoffs quickly by knowing when to push, simplify, or escalate.
• Have shipped nuanced, high-quality UX by partnering closely with Engineering and Desi...