Lead Product Manager— Agentic Discovery & Orchestration - EMEA - Remote
Company: PENCIL
Location: Eu (76) (Remote)
Type: Full-time
Remote: Yes
Posted: 2026-06-15
About this role
About us
At Pencil, we are building the Agentic OS for marketing. We're moving beyond individual AI tools toward a platform where a marketer can drop in a brief and get a fully produced, brand-safe campaign — without manually stitching agents together or knowing which tools to use. Our mission is to make marketing effective and effortless: AI ads are 10x faster and cheaper to make, and 2x better performing, than making them without AI.
We're looking for a Lead PM to own how users get from intent to output without needing to know how the machinery works. That means Scribble — our core super-agent persona — the intelligence that assembles workflows from a brief, and the discovery layer that surfaces the right capability across every Pencil surface.
The role
You'll own three interconnected problems that together define how Pencil feels to use — not just what it can do.
Scribble — the core persona. Scribble is Pencil's super-agent. The creative and strategic partner that sits at the centre of every user's workspace. You own what Scribble is — its capabilities, its behaviour, how it improves over time, and how it embodies Pencil's values in every interaction. Not a UX writing job. A product problem: what should Scribble be able to do, how reliably does it do it, and how does it earn user trust over time.
Discovery — getting to the right capability. Users shouldn't have to find the right agent — the right agent should find them. You own how Scribble surfaces agentic capability contextually and invisibly across every Pencil surface: chat, workflows, canvas, and feeds. The right action should appear before the user has to ask for it.
Orchestration — from brief to approved workflow to exported output. A marketer drops a brief. Scribble proposes the right agents, in the right sequence, ready to approve and run. You own the intelligence that makes that proposal reliable enough to trust — and the approval mechanics that keep enterprise brands in contr...