Integrated Digital Marketing Manager

Responsibilities

The Integrated Digital Marketing Manager will build and lead digital marketing capabilities by integrating strategy, technology, and analytics to drive business growth. They are responsible for managing the digital roadmap, executing full-funnel campaigns, and leveraging AI and automation to optimize marketing performance.

Requirements

Candidates must have a minimum of seven years of progressive experience in digital and growth marketing, including expertise in HubSpot and WordPress. A bachelor's degree in a relevant field is required, along with proven success in demand generation and executive-level communication.

Skills

• HubSpot Marketing Hub
• WordPress
• Google Analytics 4
• Marq
• Canva
• Digital marketing strategy
• Demand generation
• Marketing automation
• SEO
• Paid media
• Account-based marketing
• A/B testing
• Marketing attribution
• Executive presentation design
• Visual storytelling
• AI tools

Benefits

• Medical insurance
• Prescription insurance
• Dental insurance
• Vision insurance
• 401(k) retirement savings
• Paid time off
• Holidays

About this role

QuadMed is looking for an Integrated Digital Marketing Manager to join our team.
This is a remote role.

GENERAL PURPOSE OF JOB
The Integrated Digital Marketing Manager will build and lead QuadMed’s digital
marketing capabilities, integrating strategy, technology, creative, and
analytics to drive qualified demand and measurable business growth.
This entrepreneurial, hands-on role requires a strategic builder who can
establish scalable infrastructure, challenge conventional approaches, and own
strategy from development through execution and results. Success requires
technical expertise, exceptional judgment in prioritizing competing initiatives,
resourcefulness, and the ability to influence stakeholders and demonstrate
measurable business impact to executive leadership.

KEY RESPONSIBILITIES

* Establish and lead QuadMed's digital marketing roadmap, infrastructure, and
operating standards. Manage HubSpot, WordPress, analytics, and integrations
while building scalable capabilities, improving marketing operations, and
prioritizing initiatives that deliver near-term impact and support long-term
business growth.
* Develop and execute full-funnel campaigns across paid media, SEO, social,
email, and events targeting employers, HR leaders, brokers, and consultants.
Own digital budgets and channel performance, driving qualified demand,
improving conversions, and increasing marketing contribution to the sales
pipeline through measurable results.
* Build connected customer journeys, landing pages, automated nurture programs,
and conversion experiences. Apply testing, segmentation, and performance
insights to improve engagement, lead quality, and campaign effectiveness.
* Leverage advanced AI tools, automation, and emerging technologies to
streamline marketing workflows, content creation, design, and reporting.
Develop and implement scalable solutions that deliver measurable improvements
in efficiency, productivity, and marketing effectiveness.
* Design and produce high-impact board decks, C-suite presentations, Sales
materials, and internal town halls, combining advanced PowerPoint expertise,
visual storytelling, and polished executive-level design to communicate
complex information clearly and effectively.
* Establish performance dashboards and reporting standards, analyze results,
and present actionable recommendations to executive leadership. Drive clear
prioritization, stakeholder alignment, and adoption of more effective
marketing tools, processes, and strategies.

JOB REQUIREMENTS
Appropriate education and/or experience may be substituted on an equivalent
basis

Education: 

* Bachelor's degree in Marketing, Communications, Business, Design, or a
related field, or equivalent experience.

Experience: 

* Minimum seven (7) years of progressive digital and growth marketing
experience spanning digital infrastructure, integrated campaigns, creative
execution, and performance optimization.
* Experience in healthcare marketing preferred; experience in
employer-sponsored healthcare targeting HR/CHRO leaders, benefits brokers,
and consultants also preferred.
* Proven results in multichannel demand generation, budget management,
conversion optimization, and marketing attribution.
* Demonstrated success building automated workflows and applying AI and
emerging technologies to improve marketing effectiveness.

Knowledge, Skills & Abilities:   

* Required hands-on expertise in HubSpot Marketing Hub, WordPress, Google
Analytics 4, and Marq or comparable templating platforms such as Canva.
* Advanced HubSpot capabilities across automation, lead scoring, segmentation,
reporting, and CRM integrations.
* Advanced AI proficiency, including the ability to leverage automation and
emerging technologies to improve marketing effectiveness and operational
efficiency.
* Expertise in account-based marketing, A/B testing, attribution, and
AI-powered search visibility.
* Advanced PowerPoint and executive presentation design skills, with a strong
command of visual storytelling and executive communications.
* Strong understanding of digital marketing infrastructure, integrated
campaigns, demand generation, conversion optimization, and marketing
performance measurement.
* Entrepreneurial mindset with exceptional organizational and prioritization
skills, sound judgment, and the ability to independently evaluate competing
demands, focus on high-impact initiatives, and drive results in a fast-paced
environment.
* Demonstrated ability to build new capabilities, influence stakeholders, align
priorities, and deliver measurable results.
* Proven ability to work effectively with diverse populations and a
demonstrated commitment to fostering an inclusive workplace.

Employees can be expected to be paid an annualized salary range of $100,000 -
$110,000, based on variations in knowledge, skills, experience, and market
conditions.
 

Creating a better way. It’s more than just the philosophy we were founded on.
It’s our purpose. For our employees, it means more time with patients. Unrushed
visits to build meaningful relationships. And most importantly, an opportunity
to empower our patients to achieve their full potential – at work and in life.
Determined to make a difference? Join our health care revolution and be a part
of something better.

Harry Quadracci was determined to do things differently, and to do them better.
In 1991, the visionary print manufacturing CEO founded QuadMed out of the belief
that there had to be a better way to provide his employees with access to
affordable, high-quality health care. And what started as doing the right thing,
ended up sparking a health care revolution. Now 30 years later, we partner with
employers across the nation to provide value-driven health and wellness services
in or near the workplace. With a focus on breaking down cost, access and quality
b...

About Quad

Advertising Services · 10,001+ employees · headquartered in Sussex, Wisconsin · founded 1971