Senior Marketing Operations Manager

About this role

As Senior Marketing Operations Manager , you will own the systems, processes, data, and operational infrastructure that enable Moore’s Marketing team to plan, build, launch, measure, and improve campaigns at scale. You will translate marketing strategy into well-executed workflows across marketing automation, CRM, lead management, campaign operations, project management, analytics, attribution, and reporting.

You will work closely with Digital Marketing, Product Marketing, Content, Events, Sales, and business leaders to ensure campaigns launch cleanly, leads move appropriately, marketing data is trustworthy, and the team has a clear view of marketing’s contribution to pipeline and revenue. You will be a key member of the Marketing team, contributing to the overall vision and goals of the department.

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

Check out www.WeAreMoore.com for more information.

Your Impact:

• Own marketing operations across Pardot, Salesforce, and related systems, including campaign workflow development, segmentation, forms, landing-page integrations, nurture programs, lead scoring, routing, campaign tracking, and quality assurance.
• Partner with Digital Marketing, Product Marketing, Content, and Events to translate campaign and launch plans into executable workflows, ensuring accurate targeting, timely deployment, consent management, tracking, and post-launch operational support.
• Establish and improve the processes that govern lead capture, lead lifecycle stages, scoring, grading, routing, sales handoff, disposition, and closed-loop feedback in partnership with...