Head of Field Marketing, RoW

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Location Bangladore, India

Working Model Fulltime, Hybrid

Req ID 12345

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# Head of Field Marketing, RoW

Req ID: 56367

Location:
London, GB

Sapiens UK is hiring a Head of Field Marketing - a senior go‑to‑market leader accountable for driving pipeline growth, accelerating deals, and enabling regional revenue performance through integrated field marketing programs. Based in the United Kingdom, this role owns the Field Marketing strategy and execution for EMEA as the primary region, while also supporting select international (Rest of World) markets as required.

In this context, Rest of World (ROW) refers predominantly to EMEA, with selective coverage of other international markets outside North America where Sapiens operates. The role acts as the primary marketing partner to regional sales leadership, translating global strategy into regional impact and ensuring marketing investments directly support pipeline, revenue, and market expansion goals.

Location/ working model: Hybrid London (EC3R) or Remote UK with travel as required

Key Responsibilities:

Field Marketing Strategy & GTM Execution

• Define and execute the Field Marketing strategy for EMEA, aligned with global GTM priorities and regional revenue objectives.
• Support broader international (ROW) markets as required, with EMEA representing the core focus and majority of scope.
• Translate corporate and product marketing strategy into regionally relevant campaigns, programs, and events that drive demand and pipeline progression.
• Own the regional Field Marketing plan, budget allocation, and performance tracking.

Sales Alignment & Revenue Impact

• Serve as the primary marketing partner to EMEA Sales leadership, ensuring tight alignment on priorities, target accounts, and growth plays.
• Design and execute sales-aligned programs, including ABM initiatives, regional ca...