Growth Marketing Manager

About this role

## About Us

Our mission at Renterra is to modernize the $100B+ equipment rental industry. Tactically, we are building an end-to-end platform that will massively improve the way rental companies run their businesses.

Renterra is a Series A–backed, venture-funded software company serving hundreds of rental businesses across the U.S. and Canada. As we scale, marketing is how we convert the strongest brand momentum in the category into pipeline, and this is our first dedicated marketing hire.

## Job Description

As Growth Marketing Manager at Renterra, you will report to the CEO and partner closely with our Chief of Staff to scale a young marketing function. The foundation exists: live paid campaigns, attribution measurement, an early content engine, and a positioning strategy. You will own these programs, mature them into repeatable systems, and build what's still missing.

Your first mandate is demand generation: converting the strongest brand momentum in the category into qualified inbound pipeline. We are looking for a business-first thinker with channel-operator hands: you find the constraint before you pick the channel, and you build the fix yourself. The role also spans content, brand, and performance measurement. This is a Chicago-based, hybrid role.

## Key Responsibilities

Demand Generation & Paid

• Own demand generation across paid and organic; your mandate is qualified pipeline, not traffic
• Own paid acquisition end to end: strategy, build, optimization, budget allocation, and the landing pages campaigns convert on
• Own SEO/GEO: keyword strategy, on-page optimization, and content that ranks in search and gets cited in AI answers
• Run structured experiments across channels, creative, and messaging as the brand matures

Content & Brand

• Own content end to end, from calendar to creation to publishing, across our blog, social channels (TikTok, Instagram, LinkedIn, Facebook), email, and website
• Build an asset library spanning indus...