Growth Marketing Director

Responsibilities

The Growth Marketing Director will build and execute demand generation plans to drive qualified leads and sales opportunities. They will manage campaign delivery, sales enablement, and marketing operations while reporting on performance and pipeline contribution.

Requirements

Candidates must have 8+ years of progressive B2B marketing experience, specifically within professional services or technology sectors. Proficiency in CRM and marketing automation platforms, along with strong analytical and communication skills, is required.

Skills

• Demand generation
• Marketing strategy
• B2B marketing
• CRM management
• Marketing automation
• Sales enablement
• Campaign management
• Content marketing
• Event planning
• Lead generation
• Budget management
• Data analysis
• SEO
• Account-based marketing
• Digital marketing
• Marketing analytics

About this role

About the Opportunity
Build the campaigns. Generate the opportunities. Help shape what comes next.
Coredrive is looking for a Growth Marketing Director to build and run marketing programs that connect our consulting, technology services, and IFS expertise with organizations that need them. Your primary focus will be generating qualified leads and sales opportunities, supporting growth in new and existing accounts, and showing how marketing investment contributes to revenue.
Reporting to the SVP, Marketing & Alliances, this is a senior individual contributor role, initially without direct reports. You’ll set priorities and personally deliver campaigns, content, events, and reporting, working with sales, leadership, subject matter experts, technical operations, and IFS. You’ll build the processes the function needs and help shape how it grows as the business expands.
What You’ll Own

Demand Generation and Pipeline Growth
• Own and execute a demand generation plan aligned with sales priorities, target industries and accounts, revenue objectives, and the agreed marketing budget.
• Develop campaigns that attract new prospects, nurture interest, and create qualified opportunities across email, LinkedIn, digital channels, webinars, and events.
• Proactively identify opportunities to reach new buyers and expand existing accounts, turning market insights and client needs into targeted campaigns.
• Test messaging, audiences, offers, and channels; refine programs based on lead quality, conversion, cost, and pipeline contribution.

Hands-On Campaign Delivery
• Personally build and launch campaigns, including messaging, copy, audience selection, landing pages, forms, assets, and nurture workflows.
• Maintain a focused campaign calendar, prioritizing the programs most likely to create qualified opportunities within available time and resources.
• Take ownership of the details that make campaigns effective, from accurate targeting to clear calls to action and timely follow-up.

Sales Partnership and Enablement
• Work with sales to define ideal customer profiles, priority industries, target accounts, buying groups, and gaps in the pipeline.
• Translate sales needs into targeted campaigns, relevant content, and practical tools that help open doors and advance opportunities.
• Agree with sales on marketing-qualified lead (MQL) and sales-qualified lead (SQL) definitions, handoff ownership, follow-up expectations, and feedback on lead quality.
• Review MQL-to-SQL conversion and opportunity progression with sales, improving targeting and nurture based on why leads advance or stall.

IFS Partner Marketing and MDF
• Partner with the SVP, Marketing & Alliances on IFS co-marketing and market development fund (MDF) strategy.
• Identify opportunities to use MDF for campaigns and events that support shared commercial priorities.
• Coordinate funding requests, execution, budget tracking, and required evidence and reporting for funded activities.
• Build productive relationships and a regular working cadence with IFS marketing stakeholders to develop joint campaigns and generate opportunities.

Event Strategy and Execution
• Recommend the right mix of industry events, partner events, webinars, and targeted client experiences.
• Own planning and execution, including logistics, promotion, target-account meetings, sales coordination, and pre- and post-event campaigns.
• Develop engagement and follow-up plans that turn event participation into qualified sales conversations and opportunities.

Content and Digital Conversion
• Interview subject matter experts and turn their input into clear content that markets our expertise, services, and client business outcomes.
• Create and coordinate case studies, emails, social posts, service content, and sales materials.
• Keep the website and LinkedIn content current, credible, and focused on converting interest into inquiries.
• Improve digital visibility through SEO, relevant content, and evolving search practices.

Marketing Operations and Performance
• Own the marketing measurement process, working with technical operations to define and implement the CRM fields, data flows, attribution rules, and dashboards it needs.
• Use Zoho Marketing and HubSpot CRM to manage segmentation, lead capture, nurture, and campaign tracking, with clear data-quality responsibilities.
• Deliver monthly reporting linking campaigns, target audiences, and investment to MQLs, SQLs, opportunities, active pipeline, and closed-won revenue.
• Distinguish marketing-sourced from marketing-influenced opportunities, avoid double counting, and track campaign results as deals progress through the sales cycle.
• Manage campaign spend and recommend where to continue, change, or stop investing based on cost, conversion, pipeline, and revenue contribution.
What You Bring
• 8+ years of progressive B2B marketing experience, including ownership of a marketing or demand generation function.
• Experience in a professional services, consulting, or technology services business, with an understanding of how to market expertise and solutions through consultative sales cycles.
• Evidence of campaigns you personally built and ran, with measurable results in lead quality, conversion, pipeline, and revenue contribution.
• Experience setting marketing priorities while remaining directly involved in day-to-day execution.
• Strong sales partnership skills, with the ability to anticipate needs, challenge assumptions constructively, and turn commercial priorities into action.
• Hands-on proficiency with marketing automation and CRM platforms such as HubSpot, Zoho Marketing, Pardot, or Marketo.
• Strong writing skills and the ability to translate complex technical concepts into clear, buyer-focused messaging.
• Experience planning and delivering events, webinars, or partner marketing programs.
• Experience building reporting and attribution processes, managing budgets, and using campaign and funnel data to recommend investment decisio...

About Gogh Solutions

IT Services and IT Consulting · 51-200 employees · headquartered in Toronto, Ontario · founded 2016