Global Head of Communications

Responsibilities

The Global Head of Communications will define and implement the brand's global communications strategy, overseeing PR, partnerships, and corporate narrative. They are responsible for managing the communications budget, leading a high-performing team, and ensuring cohesive brand expression across all global markets.

Requirements

Candidates must possess deep expertise in developing and executing strategic PR and communications plans within the fashion or beauty industry. Strong leadership, stakeholder management, and the ability to navigate complex, fast-paced environments are essential for this role.

Skills

• Strategic communication
• Public relations
• Brand management
• Leadership
• Budget management
• Media relations
• Influencer marketing
• Crisis management
• Stakeholder management
• Team development
• Project management
• Corporate communications
• Partnership development
• Event management
• Strategic planning
• Brand storytelling

Benefits

• Staff discount
• H&M Incentive Program
• Holiday
• Annual health checks
• Pension scheme
• Cycle to work scheme
• Discounted gym membership
• Employee assistance
• Private health care
• Dental care

About this role

Company Description
COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.
Job Description
In this role for COS you are responsible to define the direction for Communications for the Brand and lead a team of experts to deliver on that ambitious strategy. With governance across all forms of communications, Corporate, PR , Partnerships, Collaborations and Events you will shape the Brand narrative, build credibility and ensure cohesive brand expression across global and local markets.
What you will do:
Strategy – Inform the total Marketing and Communications strategy by developing and securing the implementation of the global Communications strategy, driving reputation, credibility and desirability to support our growth.
Budget - Own and steer the full Communications budget. Measure, evaluate and optimize the effectiveness of all activities to ensure resources are maximized to achieve set goals.
PR Agency Procurement & Relations – Lead PR agency procurement and oversee global agency agreements and efficacy. Build, nurture and steward long terms partner relationships securing a network of trusted COS ambassadors
Collaboration and Governance – Closely collaborate with the regional organisations – providing strategic support and guidance to ensure a cohesive expression across the COS world. Secure the provision of frameworks and playbooks to support consistent market execution.
Corporate Communication – Nurture the expertise in your team to protect Brand reputation, secure a strong spokesperson strategy and to elevate the positioning of the Brand across fashion and business media. Secure the partnership with Group Communications connected to Group communications cadence and our responsibilities as a partner.
Leadership & Team Development – Lead and develop a high-performing team. Provide ongoing coaching and feedback to support individual growth and team success to reach set goals.
Who you’ll work with:
Reporting to the Marketing & Communications Director, you will work alongside colleagues across Group Communications and global and regional Marketing & Communications teams, as well as senior leaders across the business.
A key part of your role will be engaging with and further cultivating an extensive network of media, PR and industry contacts. Leveraging these relationships, you will drive earned media opportunities, enhance the brand's reputation and ensure our stories resonate with key audiences globally. You will also collaborate closely with external agency partners to deliver best-in-class communications strategies and campaigns.
Qualifications
Strategic PR & Communication – Deep understanding of how to develop and implement Communications strategies that contribute to increased brand awareness and positioning through PR, influencers, experiences and partnerships.
Industry Knowledge - Strong knowledge of the fashion and beauty media and influencer landscape, with the ability to navigate and leverage key relationships as well as adapting to media landscape.
Planning & Execution - Ability to plan and execute work in a structured and proactive manner, with capacity to manage multiple projects and shifting priorities effectively.
Flexibility & Problem Solving - Open-minded and adaptable in daily work. Comfortable navigating ambiguity and solving challenges in dynamic environments.
Communication & Collaboration - Excellent communication and collaboration skills. Builds strong relationships internally and externally to drive results.
Brand representation – Strong commercial and creative sense, ensuring consistent and compelling brand story telling.
Adaptability – Comfortable working in a fast-paced, dynamic environment with shifting priorities
Innovation & Forward Thinking – Demonstrates curiosity and ambition to move the function forward, bringing fresh ideas, identifying new opportunities and encouraging innovative ways of working that strengthen brand relevance and business impact.
Leadership - Strong leadership skills with the ability to clearly communicate direction, motivate teams, and support the development of direct reports.
Leadership capabilities
Purposeful, Sets clear direction and communicates a compelling, inspiring vision.
Passionate, Customer centred and committed to excellence, resilience and continuous improvement.
Outcome driven, with strong prioritisation, collaboration and execution skills.
Commercially creative and agile, able to solve problems, adapt quickly and make sound decisions.
Caring, authentic, inclusive leader who develops teams, builds trust and gives honest, constructive feedback.
Additional Information
This is a full time permanent contract based at our Head Office in London.
If you feel this opportunity is exciting feel free to apply by sending in your CV in English as soon as possible. Due to data policies, we only accept applications through our career page.
We value collaboration and believe that great ideas thrive when we work closely together. Therefore, this role is primarily office-based, with 4 days per week at the office to foster teamwork and engagement. One day per week, you’ll have the flexibility to work remotely.
WHY YOU’LL LOVE WORKING HERE
We offer all our employees attractive benefits with broad development opportunities. All our employees receive a staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to this UK- based colleagues also receive
Up to 20 days holiday
Annual health checks
Pension scheme
Discounts on various activities and financial/lifestyle products via our benefits hub
Cycle to work scheme
Discounted gym membership
Employee assistance via retail tr...

About H&M Group

Retail · 10,001+ employees · headquartered in Stockholm, Stockholm