Senior Manager, Global Brand Communications

About this role

Implus Footcare, LLC is an industry-leading global consumer packaged goods company with 16 brands in fitness and athletic performance, movement and flexibility, lifestyle hosiery and footwear accessories, and outdoor. Our product categories are sold in over 80,000 retail locations worldwide. Implus is headquartered in Research Triangle Park in Durham, NC with locations in the United States, Australia, Canada, Europe, Hong Kong, South Africa, and Japan. Our brand family includes SKLZ, Perfect, Balega, TriggerPoint, Harbinger, RockTape, Sport-Brella, Yaktrax, DryGuy, Little Hotties, Sof Sole, Spenco, Airplus, SofComfort, ForceField, and Sneaker Balls.

At Implus we are committed to creating and sustaining an inclusive culture. We encourage & value different perspectives and are seeking a Senior Manager, Global Brand Communications,who shares our commitment to inclusivity and enjoys working collaboratively with colleagues from diverse backgrounds

POSITION SUMMARY:

As a Senior Manager, Global Brand Communications, for Spenco, Airplus, and Sof Sole, you will play a critical role in shaping how these brands connect with consumers around the world. The role translates brand strategy, consumer insights, and product innovation into compelling campaign narratives, messaging frameworks, and communication platforms that drive consistent brand expression across markets.

Serving as the bridge between Brand & Product Innovation and Brand Marketing and Activation, this individual develops the strategic communications foundation that guides execution globally. They create scalable storytelling frameworks, campaign architectures, and market enablement tools that regional and channel teams can adapt locally while maintaining alignment with global brand and marketing strategies.

The ideal candidate is an exceptional storyteller and strategic thinker who can simplify complex portfolios, build cohesive brand systems across categories, and partner across a multi-na...