Digital Marketing Strategist

Responsibilities

The Digital Marketing Strategist develops and executes multi-channel digital marketing strategies to drive customer acquisition, engagement, and business growth. They are responsible for managing campaigns, overseeing website performance, analyzing marketing data, and collaborating with internal teams to align initiatives with organizational goals.

Requirements

Candidates must hold a bachelor's degree in a relevant field and possess at least three years of experience in digital marketing or marketing analytics. Proficiency in marketing automation, CRM systems, SEO best practices, and data-driven decision-making is required.

Skills

• Digital marketing strategy
• Campaign management
• Marketing analytics
• SEO
• PPC
• Lead generation
• Customer journey mapping
• Marketing automation
• CRM systems
• Content management systems
• Data analysis
• Project management
• HubSpot
• Microsoft Office
• Communication skills
• Relationship building

About this role

Now Hiring a Digital Marketing Strategist

The Digital Marketing Strategist is responsible for developing, executing and
optimizing digital marketing strategies that support customer acquisition,
engagement, retention and business growth. This role serves as the
organization’s subject matter expert for digital marketing performance, lead
generation, website strategy, search engineer optimization (SEO), customer
insights and marketing analytics.  

The incumbent will manage digital campaigns across multiple channels, analyze
customer and prospect behavior, oversee website performance and enhancements,
and provide data-driven recommendations to improve marketing effectiveness. This
position collaborates closely with lending, business development, communications
and external partners to ensure marketing initiatives align with organization
goals and customer needs. Position is located in the Farm Credit of Florida
Territory.

Responsibilities:

* Develop and execute digital marketing strategies that support organizational
growth objectives. 
* Create, manage, and optimize digital marketing campaigns across multiple
customer segments. 
* Conduct performance reporting and analysis for marketing campaigns, providing
actionable recommendations. 
* Monitor and analyze lead sources, lead quality, customer behavior, and
conversion trends. 
* Develop and maintain marketing dashboards and performance metrics. 
* Lead the organizations' SEO strategy, including keyword research, content
recommendations, competitive analysis and optimization efforts. 
* Research and evaluate pay-per-click (PPC) opportunities and provide
recommendations to improve lead generation and return on investment. 
* Design and manage campaign workflows, customer journey and marketing funnels
for strategic initiatives. 
* Support imitative-specific campaigns, including lending programs, educational
initiatives, and special projects. 
* Oversee website management, optimization and content recommendations to
improve user experience, engagement and lead conversion. 
* Participate in website redesign and enhancement initiatives. 
* Develop and maintain marketing collateral templates to support ongoing and
one-time campaigns. 
* Manage the organizations external marketing calendar and ensure alignment
across channels and campaigns. 
* Manage the organizations blog content strategy, including editorial planning
and performance measurement.
* Manage customer feedback initiatives, including Voice of Customer, and
Customer Satisfaction survey programs. 
* Analyze survey results and provide reporting and recommendations to improve
customer experience. 
* Identify opportunities to strengthen customer relationships through targeted
digital communications and content. 
* Partner with agricultural organizations and community partners to expand
marketing reach and educational opportunities. 
* Support marketing efforts related to education programs, county fairs, and
agricultural outreach initiatives. 
* Attend industry, community and customer events to support brand awareness and
relationship-building efforts. 
* Maintain awareness of emerging digital marketing trends, technologies, and
best practices. 
* Collaborate with internal stakeholders to align marketing initiatives and
business priorities. 

To qualify for this position, candidates should possess the following:

Education: Bachelor’s degree in Communications, Marketing, Digital Marketing,
Business or a related field.

Work Experience: Minimum of three years in a digital marketing, marketing
analytics, demand generation or a related field. Demonstrated success in
managing multi-channel campaigns and measuring results. Experience with
marketing automation platforms, CRM systems, website content management systems
and analytics tools. Experience in agriculture, financial services or a related
industry preferred. 

Other Skills and Abilities:

* Strong understanding of digital marketing strategy and campaign management. 
* Experience using analytics platforms to measure performance and identify
opportunities for optimization. 
* Knowledge of SEO best practices and website optimization techniques. 
* Familiarity with paid digital advertising platforms and campaign performance
measurement. 
* Experience developing customer journeys, marketing funnels and lead
generation strategies. 
* Ability to analyze data and translate findings into actionable business
recommendations. 
* Experience with customer research, Voice of Customer programs and survey
design. 
* Strong project management and organizational skills. 
* Excellent written and verbal communication skills. 
* Ability to manage multiple priorities in a fast-paced environment. 
* Proficiency with HubSpot, website management platforms, reporting tools and
Microsoft Office applications. 
* Strong collaboration and relationship building skills with internal teams and
external partners.

Farm Credit of Florida is an Affirmative Action/Equal Opportunity employer,
including veterans and individuals with disabilities. Drug free workplace.

About Farm Credit of Florida

Financial Services · 51-200 employees · headquartered in West Palm Beach, FL · founded 1916