Content Strategist – Remote | LATAM | Higher Education Marketing 🎓🧠

About this role

🏢 About the Role
A performance marketing agency focused on universities and nonprofit organizations is hiring a
Content Strategist
to help shape and optimize digital content across complex higher education websites.


This role focuses on
developing content strategies that support enrollment marketing goals
, helping prospective students find the right information while guiding them toward actions like inquiries, program exploration, and applications.


You’ll work closely with
SEO, paid media, UX, CRO, and analytics teams
to ensure content decisions align with both
user needs and measurable performance outcomes
.


This is a great fit for someone who enjoys working at the intersection of
content strategy, digital marketing, and user experience
, especially within complex multi-program university environments.


This is a
fully remote role
, paid in
USD
.


🌍 About the Agency
This agency works exclusively with
universities and nonprofit organizations
— partners doing work that expands opportunity and improves communities.


Their mission is simple:


Build a better agency for organizations building a better world.
The team blends
strategy, creative thinking, and performance-driven marketing
to help partners achieve meaningful outcomes like inquiries, applications, enrollments, and awareness.


🛠 What You’ll Do
You’ll help shape how content is planned, structured, and optimized across complex university websites.

• Develop content strategies for higher education marketing initiatives
• Plan and structure content across large, multi-program websites
• Ensure content supports multiple audiences and user journeys
• Collaborate with SEO, paid media, CRO, UX, and analytics teams
• Align content decisions with digital marketing performance goals
• Contribute to strategies that support inquiries, applications, and enrollment growth
• Ensure content structures support discoverabilit...