Digital Content & Influencer Marketing Manager

About this role

Join Hire Hangar and work with fast-growing global companies while building a long-term career.

Job Title Digital Content & Influencer Marketing Manager

Location Remote

Time Zone Flexible – Results-Driven

Role Overview We are hiring a Digital Content & Influencer Marketing Manager to take full ownership of social media and content marketing. This role goes beyond content creation — you will act as a strategic partner who builds a brand voice that genuinely resonates with parents, develops a thriving influencer and UGC ecosystem, and drives Instagram growth through real, emotionally resonant content. The ideal candidate brings everything in-house with better quality, more authenticity, and deeper brand alignment.

Key Responsibilities

Content Marketing Execution

• Create and produce short-form video and image content for Instagram that feels real and relatable to parents
• Maintain a clear, warm, non-salesy brand voice that builds community and trust over time
• Handle all aspects of content scheduling, captioning, thumbnail selection, and publishing

Influencer & UGC Programme Management

• Build and manage an ongoing network of influencers, parent creators, and UGC contributors
• Develop a sustainable content flywheel so the brand consistently publishes fresh, authentic content
• Handle outreach, coordination, content licensing, and repurposing of creator material

Brand & Channel Growth

• Lead Instagram as the primary growth channel — owning follower growth, engagement, and reach
• Develop and execute a content calendar that serves both community building and subscription conversion
• Continuously test, learn, and optimize based on platform performance data

Team Collaboration

• Work asynchronously within a globally distributed team, with clear communication and reliable delivery
• Operate as a self-directed owner — bringing ideas, flagging issues, and delivering without needing prompting

Required Qualifications

• Excellent Englis...