Commercial Sales Representative

Company: The Armstrong Company

Location: Stow, Ohio, United States

Salary: $55K – $65K a year

Work arrangement: On-site

Employment type: Full-time

Experience: 0-2 years

Education: bachelor degree

Posted: 2026-11-06

Responsibilities

The Commercial Sales Representative is responsible for identifying and generating sales opportunities through strategic sourcing and discovery calls. They must maintain a robust sales pipeline, manage client relationships, and ensure revenue metrics are met within the company's CRM system.

Requirements

Candidates must have at least one year of direct sales experience and possess exceptional communication and listening skills. A bachelor's degree is preferred, along with a self-motivated work ethic and strong attention to detail.

Skills

  • Direct sales
  • Lead generation
  • Discovery calls
  • CRM management
  • Pipeline management
  • Communication skills
  • Time management
  • Prioritization
  • Active listening
  • Strategic sourcing
  • Product knowledge
  • Customer needs assessment
  • Sales metrics
  • KPI tracking

About this role

SUMMARY:

The Armstrong Company is seeking a high-energy and dynamic Commercial Sales
Representative who will be responsible for identifying and generating sales
opportunities. The right candidate will work well under pressure, think
out-of-the-box, easily initiate relaxed but informative two-way phone
conversations with prospects, and be highly self-motivated. The right candidate
will also understand how to assess a company’s needs and specifically cater the
outreach to each prospect.

KEY RESPONSIBILITIES:

* Identify preferred prospects through enterprise resources and strategic
sourcing methods.
* Contact potential new customers with the goal of converting prospects into
clients.
* Conduct discovery calls with prospects to fully understand customer needs.
* Maintain relevant product and pricing knowledge to educate prospects on
services & value propositions. 
* Follow up on sales leads and develop, nurture, and maintain a robust sales
pipeline.
* Retain and grow an existing client base. 
* Maintain an organized and up-to-date system of management in Armstrong’s
CRM. 
* Deliver feedback to the other departments and leverage every resource
available.
* Consistently review your role’s KPIs, as defined by sales leadership, to
ensure you exceed activity, territory coverage, discovery calls, qualified
sales opportunities, and revenue metrics.
* Act in accordance with Armstrong DNA always.
* Any other duties as assigned by Manager.

MINIMUM QUALIFICATIONS:  

* 1+ years of direct sales experience required.
* Bachelor’s degree preferred.
* Exceptional communication skills, both oral and written, coupled with
excellent listening skills and a positive and energetic phone presence.
* Extremely self-motivated with a diligent work ethic.
* Strong attention to detail.
* Excellent time management and prioritization skills.
* Natural curiosity and a desire/willingness to learn.
* Prior experience with CSM is a plus.

PHYSICAL REQUIREMENTS:

The physical demands described here are representative of those that must be met
by an employee to successfully perform the essential functions of this job: 

* Specific vision abilities include close vision, distance vision, color
vision, peripheral vision, depth perception and the ability to adjust focus. 
* While performing the duties of this job, the employee is regularly required
to talk and hear.  
* This position requires the ability to occasionally lift office products and
supplies, up to 20 pounds. 
* Ability to sit for long periods; stand and walk frequently; and bend, stoop,
and reach occasionally.

NOTE: This Armstrong agency is relocating from Akron to Stow, OH in 4th Qtr.
'26.

About The Armstrong Company

Truck Transportation · 1,001-5,000 employees · headquartered in Memphis, Tennessee · founded 1957

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