Business Systems Analyst

About this role

About The Company
Publicis Digital Experience, a division of Publicis Groupe, stands at the forefront of digital marketing innovation. As a network of top-tier agencies, it is dedicated to developing advanced capabilities and scalable solutions that drive growth for clients across various industries. The organization’s core mission is to create value at the intersection of technology and experiences, fostering meaningful connections between brands and consumers. With a global presence and a diverse portfolio of agency brands including Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, Epsilon Auto, and the Publicis Commerce Exchange, Publicis Digital Experience leverages its extensive expertise in consumer engagement, CRM, and commerce to empower brands in a rapidly evolving digital landscape. The company’s commitment to innovation, creativity, and client success makes it a leader in modern marketing solutions, supporting a workforce of over 5,000 employees worldwide.


About The Role
The Lead Business Systems Analyst plays a critical role within the Publicis Digital Experience team by managing and delivering complex multi-channel marketing projects. This position acts as a vital liaison between client stakeholders and internal technical teams, translating business needs into actionable technical solutions. The ideal candidate will possess a deep understanding of business systems analysis, project management, and digital marketing processes. They will be responsible for supporting campaign management, reporting, and database operations, ensuring all deliverables meet quality standards and deadlines. The Lead Business Systems Analyst will lead efforts in system integration testing, user acceptance testing, and change management initiatives, while also managing issue resolution processes. This role requires strong communication skills, technical proficiency, and the ability to work effectively with diverse teams across different geogr...