Business Development Representative - Toronto/Remote

Responsibilities

Identify and engage prospective clients through outbound channels, qualify inbound and outbound leads, and book discovery meetings that fit the company’s ideal client profile. Research accounts, manage outreach sequences and CRM records in HubSpot, contribute to sales reporting, and share market insights with the Sales team.

Requirements

Candidates should have 1–3 years of B2B sales development or business development experience, including outbound prospecting and booking discovery meetings, and a strong interest in digital marketing, advertising, or technology services. They should communicate effectively, handle rejection, stay organized across multiple outreach activities, and work proactively; CRM experience is an asset, while programmatic or agency experience is a bonus.

Skills

• B2B Sales Development
• Business Development
• Outbound Prospecting
• Lead Qualification
• Discovery Meeting Booking
• Multichannel Outreach
• Prospect Research
• Account Research
• Sales Pipeline Development
• CRM Management
• HubSpot
• Salesforce
• Written Communication
• Verbal Communication
• Organization
• Resilience

Benefits

• Fully Remote
• Extended Remote Work
• Summer Hours
• Paid Vacation
• Paid Sick Leave
• Extended Health Benefits
• Dental Benefits
• Wellness Spending Account
• Professional Development Funding
• Employer GRSP Matching

About this role

About the Role
War Room is looking for a Business Development Representative (BDR) to join our growing team! Reporting to the Director of Sales, you will be responsible for generating new business opportunities, qualifying leads, and supporting our sales pipeline. You’ll play a key role in connecting with prospective clients and positioning our digital marketing and technical services to meet their needs.
This is an exciting opportunity for someone who is motivated, curious, and eager to build a career in sales within a fast-growing digital marketing agency.

This is a fully remote role requiring candidates to be based in the Greater Toronto Area (GTA) and available to work 9:00 AM–5:00 PM Eastern Time.

What You'll Be Doing
Lead & Pipeline Development
Identify, prospect, and engage potential clients through outbound channels (email, LinkedIn, and calling where appropriate).
Qualify inbound leads and book discovery meetings that align with War Room's ideal client profile.
Ensure a consistent flow of qualified discovery meetings for the Sales team.
Qualify prospects based on anticipated media budget, decision-making authority, and a genuine reason to explore paid media services.
Prospecting & Research
Build targeted prospect lists using tools such as lemlist, LinkedIn Sales Navigator, or similar platforms.
Conduct account and contact research to personalize outreach.
Support refinement of ICPs, personas, and targeting criteria.
Develop, execute, and optimize multichannel outbound prospecting sequences.
CRM & Sales Operations
Accurately track leads, activities, and outcomes in HubSpot.
Maintain strong CRM hygiene and follow established workflows.
Contribute to reporting on outreach activity, conversion rates, and pipeline contribution.
Share insights on what messaging and approaches are resonating in the market.
Document relevant prospect qualification information in HubSpot to support a smooth handover to Sales.
Skills & Experience
1-3 years of experience in B2B sales development or business development, with demonstrated success in outbound prospecting and booking discovery meetings.
Strong interest in digital marketing, advertising, or tech services.
Excellent communication skills, both verbal and written.
Comfortable with outbound prospecting and resilient in handling rejection.
Highly organized with the ability to manage multiple outreach activities.
Proactive self-starter with a growth mindset.
Experience with CRM tools (e.g., HubSpot, Salesforce) is an asset.
Bonus Points
Programmatic exposure/experience
Agency experience

We ask that if you feel like you don’t check all the boxes but have the potential to learn what you don’t know, you still apply! We believe that diverse teams are high-performing teams and we strive to employ individuals with a diversity of backgrounds, experiences, and perspectives.
Our Hiring Process
We want you to know what to expect throughout our hiring process:
HR Screening Interview – An initial conversation to learn about your experience, interests, and expectations.
Hiring Manager Interview – A deeper discussion about your skills, experience, and alignment with the role.
Practical Assignment – An opportunity to showcase your skills and approach through a hands-on, role-relevant assignment.

Benefits & Perks
🏡 Fully Remote
🌎 Work From Anywhere – Up to 20 days of extended remote work per year
☀️ Summer Hours – Enjoy additional flexibility during the summer
🏖️ Paid Vacation – 3 weeks annually
🤕 Paid Sick Leave
🏥 Health & Wellness – Extended health and dental benefits + wellness spending account
📚 Professional Development – Funding to support your growth
🏦 Retirement Savings – Employer GRSP matching

We appreciate your interest and application. Only those applicants under consideration will be contacted.

War Room is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, colour, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth, and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances.

Reasonable accommodation is available for qualified individuals with disabilities, upon request.