Brand Manager / Senior Brand Manager

About this role

Position Title:

Brand Manager / Senior Brand Manager

Salary Range:

Brand Manager (Grade 15, Exempt). Annual salary range: $86,560 - $108,200. This range reflects the minimum to midpoint of the grade. Salary may exceed the midpoint and will commensurate with experience.


Senior Brand Manager (Grade 17, Exempt). Annual salary range: $114,320 – $142,900. This range reflects the minimum to midpoint of the grade. Salary may exceed the midpoint and will commensurate with experience.

Job Description Summary:

The Senior Brand Manager is responsible for planning and executing marketing and communications strategies to support our mission and programs. This position will assume substantial delegation authority from Marketing leadership to lead all aspects of the strategy for specified areas, including the effective utilization of outsourced talent as necessary to achieve organizational goals. Primary responsibilities of this position include creating and executing strategies for brand management and revenue generation, maintaining a favorable public image, organizational communication, and effective promotion of all Sourcewell services.

Essential Duties and Responsibilities

• Manage brand(s) and coordinate brand support activities, using brand tracking and/or performance analysis to inform future brand activities.
• Assist in achieving brand positioning, and lead on contributing ideas to brand plans.
• Develop and deliver marketing campaigns across all media to support the business plan.
• Develop and/or deliver a plan for an individual brand under guidance from senior colleagues.
• Coordinate a comprehensive area of process to distinguish product/program positioning, analyzing market trends, and studying competitors.
• Interpret the strategic marketing need and identify solution recommendations to business problems at a business unit level.
• Produce workstream or project plans, ensuring that all activities are identified, are appropriately organi...