Brand and Product Manager - EDGE - Castrol
Company: bp
Location: United Kingdom - Reading (Remote)
Type: Full-time
Remote: Yes
Posted: 2026-07-17
About this role
Job Family Group:
Marketing Group
Job Description:
Job Description
Our purpose is to bring together people, energy and markets to power and navigate a changing world. In a time of constant change and possibility we need new talent to pursue commercial opportunities, fuelled by world-class insight and expertise. We’re always striving for more innovative digital solutions, sustainable outcomes and closer collaboration across our company and beyond, and you could be part of that too.
About the role:
This is a role within the Castrol organisation and the successful candidate will become part of the Castrol ring-fence. If you are part of the ring-fence, it is expected that your employment will move with Castrol to new ownership.
Castrol EDGE is our flagship premium brand and a key driver of growth for the Castrol business. We're looking for a Brand and Product Manager who can help shape its future on a global scale. In this role, you'll sit at the intersection of brand strategy, product innovation and customer growth. You'll lead global initiatives that influence how Castrol EDGE is positioned, developed and activated across markets, while working closely with local teams, technology experts and commercial stakeholders around the world.
This role is ideal for someone who enjoys taking ownership, navigating complexity and turning insight into action. You'll be empowered to lead projects end-to-end, influence senior stakeholders and drive decisions that strengthen brand performance, accelerate innovation and create value for customers and consumers.
What you'll be doing:
- Develop and deliver global brand and product strategies for Castrol EDGE, driving growth, customer satisfaction and brand strength.
- Lead product portfolio management, including product stewardship, lifecycle management and innovation initiatives.
- Shape innovation pipelines and bring new products, offers and solutions to market.
- Develop pricing and value proposition str...