Senior Brand Manager – DEWALT Tools & Solutions
Company: Stanley Black & Decker
Location: Maidenhead (Remote)
Type: Full-time
Remote: Yes
Posted: 2026-07-17
About this role
The Role: Senior Brand Manager DEWALT Tools & Solutions
Location: Remote in The UK, France or Spain. Must be open to travel across the EMEA ANZ region
Employment: Full time, Permanent
Come make the world and accelerate your success.
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.
The Job:
Are you ready to take DEWALT to new heights? As Senior Brand Manager, Tools & Solutions, you will play a pivotal role in shaping how breakthrough innovation comes to market across EMEA ANZ. This is a high-impact opportunity for a strategic, commercially minded brand leader who can turn product innovation into compelling campaigns, deliver standout launches, and build brand excellence across the region.
What You’ll Do:
- Lead the end-to-end launch of new products and key innovation campaigns across the DEWALT Tools & Solutions portfolio in EMEA ANZ.
- Own go-to-market planning in partnership with Product and Commercial teams, ensuring launches are delivered on time, on brand, and to a high commercial standard.
- Develop insight-led campaign strategies and creative platforms that drive awareness, consideration, and conversion with professional end users.
- Oversee the creation, localisation, and deployment of launch and campaign assets across all relevant channels and touchpoints.
- Partner cross-functionally with Product Management, Digital, Shopper Marketing, Product Commercialisation Management, and global brand teams to deliver seamless, integrated execution.
- Build strong engagement with local and regional markets through r...