Brand Manager

About this role

Benefits:

• 401(k)
• 401(k) matching
• Bonus based on performance
• Paid time off

Brand Manager

Petlibro | Los Angeles, CA / Remote (West Coast Preferred)

Summary

As Brand Manager, you'll be the operational engine behind Petlibro's brand campaigns and partnerships - translating brand strategy into flawless execution across channels and ensuring every external partner delivers work that elevates our vision. Reporting to the Brand Director, you'll manage the day-to-day of integrated campaigns, own key partnership relationships, and ensure our brand shows up consistently and compellingly at every touchpoint.

What You'll Do

Campaign Management & Execution

• Lead end-to-end project management for integrated brand campaigns across digital, social, PR, experiential, and retail channels
• Coordinate cross-functional teams to ensure seamless execution and alignment with brand strategy
• Develop and maintain campaign calendars, tracking deliverables and performance against KPIs
• Monitor campaign results and provide actionable insights for optimization

Partnership & Agency Management

• Serve as primary day-to-day contact for agency partners, vendors, and external collaborators
• Manage agency briefs, timelines, and deliverables - ensuring output aligns with brand standards
• Identify, vet, and negotiate partnerships that expand brand reach and drive affinity
• Track partnership performance and ROI, making recommendations on continuation or optimization

Brand Stewardship & Cross-Functional Collaboration

• Act as brand guardian across all touchpoints, ensuring consistency in messaging, visual identity, and tone
• Partner with product marketing, creative, DTC, and performance teams to align campaigns with business objectives
• Collaborate with Shenzhen-based colleagues across time zones to ensure brand campaigns align with product roadmap and technical capabilities
• Support product launch planning and execution in collaboration with product marke...