Lead / Senior Data Analytics Manager at DTC E-commerce Brand (Remote, US-based)

About this role

Paired is a global recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

About Our Clients

This role is designed for a senior analytics leader who is ready to step into broader strategic ownership and operate at a Head of Data level.

Our client is a growing direct-to-consumer e-commerce brand focused on delivering high-quality products and exceptional customer experiences. As the business continues to scale, the team is looking for a Head of Data to help drive data-informed decision making across marketing, product, retention, finance, supply chain, and customer experience.

This role goes beyond building dashboards or running reports. You will help establish the data foundations that guide company strategy; creating a single source of truth, defining the metrics that matter, and turning data into predictive insights that allow teams to operate proactively rather than reactively.

This is a high-impact role for someone who wants to grow into a true data leadership position while remaining hands-on with analytics.

Responsibilities

- KPI Architecture & Metric Unification
Design and implement the company’s KPI framework to ensure all teams operate from a shared understanding of performance.
- - Define company-wide KPIs aligned to revenue, retention, contribution margin, and cash flow
- Establish a single source of truth across reporting systems
- Align marketing, retention, operations, CX, and finance around shared metrics
- Ensure every department understands how their actions impact company-level outcomes
- Predictive & Leading Indicator Modeling
Move the organization from reactive reporting to forward-looking decision-making.
- - Develop predictive models for LTV, churn, CAC efficiency, inventory needs, and cash f...