Xe Growth Marketing Manager - North America

About this role

Description
At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.


About This Role
We are looking for a Growth Marketing Manager to own the growth agenda for North America. North America is Xe’s largest market and carries the largest share of our marketing investment, across both the businesses we serve and our high-value consumer customers. You will own the regional marketing strategy, the plan behind it, and the two numbers the region is held to: registrations and CAC.


This is a strategy and orchestration role rather than a channel execution role. Xe’s global marketing team holds the specialist capability — brand, paid acquisition, digital experience, lifecycle, product marketing, and analytics — and delivers against regional briefs. Your value is in deciding what the US and Canada actually need, securing it, and making sure it lands. You will lead a Digital Marketing Manager and a Growth Analyst in region.


You will report to the VP of Marketing, with a dotted line to the Managing Director for North America. You sit inside global marketing, and you are the region’s advocate within it. Both relationships matter: global marketing sets the strategy and standards your plan is built inside, and the region sets the commercial ambition your plan has to serve. You are accountable to both for a single plan, not two.


North America is also where our marketing spend is most concentrated, so the discipline you bring to efficiency, testing, and honest measurement will shape decisions well beyond your own region.

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