Viral Content Strategist

About this role

We are building a global, category-defining lifestyle brand focused on elevating life with your dog across movement, sleep, supplements, and everyday essentials.

Our goal is to create a scalable organic attention engine powered by modern social platforms.

### About the Role

Focus: High-Volume Organic Growth (TikTok & Instagram)

We are hiring a Viral Content Strategist to build and scale a network of high-performing TikTok and Instagram pages designed to capture massive organic reach.

Your job is to create and operate multiple theme-based content accounts that generate millions of views at scale.

This role is focused entirely on winning on modern social algorithms—where content quality and volume drive reach, not follower count.

### Role Overview

You will:

• Create, operate, and scale **20+ TikTok and Instagram pages**, each with a distinct theme, persona, or niche
• Post **2–3 times per day per page**, optimized for maximum organic reach
• Identify winning formats and systematically scale them across multiple accounts

Your objective is simple:
👉 Build a scalable organic attention engine.

### Core Responsibilities

### Account Creation & Management

• Launch and manage 20+ TikTok and Instagram accounts
• Develop a unique theme, angle, or persona for each page
• Ensure consistent, high-frequency daily posting

### Content Strategy & Execution

• Develop high-volume short-form video content optimized for organic reach
• Test multiple content angles including:

• Educational
• AI-generated
• Persona-based
• Product-focused
• Niche/breed-specific

• Identify winning formats and replicate them across multiple pages

Examples of page types may include:

• AI-powered dog education pages
• Persona-based dog owner accounts
• Product-category pages (e.g., beds, harnesses)
• AI-driven health & lifestyle content
• Breed-specific or lifestyle theme pages

### Algorithm & Growth Optimization

• Deep understanding of how TikTok and Instagram distribut...