Viral Content Strategist

About this role

Are you convinced that virality isn’t a coincidence, but the result of skill, analysis, and a systematic approach? Do you know why people click and share — and are you eager to crack the code behind it? Then you’re exactly who we’re looking for at sandan AI.

As a member of our A-Team at the intersection of AI innovation and marketing, you’ll develop viral content that goes far beyond reach: you’ll create content that sparks real emotions and inspires people to share. Using data-driven analysis, creative storytelling frameworks, and testing cycles, you’ll develop scalable content strategies that drive sustainable growth for our projects.

Tasks

- Analyze and identify viral content formats using qualitative and quantitative data

- Develop creative, data-driven content ideas and hooks within existing viral frameworks

- Produce and test video content for TikTok, YouTube, Instagram & more — from concept to execution (including smartphone production)

- Conduct A/B tests and performance measurements for continuous optimization

- Create content briefs for editors and creators

- Conduct research and deep dives in social media research for pattern recognition and trend analysis (hooks, EOVs, storytelling mechanics)

- Apply storytelling and communication models to emotionally engage and activate target audiences

Requirements

- Proven experience in social media, video, or content strategy with measurable success

- Data-driven mindset: you combine analytical evaluation with creative ideas

- Solid understanding of social media algorithms (TikTok, YouTube, Instagram) and their performance drivers

- Hands-on experience in video production

- Strong storytelling skills and a keen sense for viral mechanics

- Testing & optimization: you’re eager to systematically discover what truly works

- High self-motivation, willingness to learn, and the ability to quickly adapt to new topics

Benefits

- 100% remote posit...