Vice President, Business Development - Fulfillment & Direct Mail

Responsibilities

The Vice President of Business Development will lead the growth of marketing services by developing go-to-market strategies and selling solutions to key decision-makers in target verticals. This role involves managing the full business development cycle, from prospecting and lead generation to contract negotiation and execution.

Requirements

Candidates must have at least 5 years of successful new-business sales experience in marketing services, direct mail, or fulfillment. Proficiency in Salesforce and Microsoft 365 is required, along with a strong understanding of B2B sales and industry-specific marketing needs.

Skills

• Business Development
• Sales
• Marketing Services
• Direct Mail
• Print-on-demand
• Fulfillment
• Consultative Sales
• Lead Generation
• Contract Negotiation
• Salesforce
• Microsoft 365
• Strategic Planning
• B2B Sales
• Account Management
• Market Analysis

Benefits

• Medical
• Dental
• Vision
• Employee Assistance Program
• Life Insurance
• Accidental Death & Dismemberment
• Short Term Disability
• Long Term Disability
• Accident Insurance
• Critical Illness Insurance
• Hospital Indemnity
• Legal Insurance
• Identity Protection
• Pet Insurance
• 401k
• Paid Time Off
• Paid Sick and Safety Leave

About this role

Overview
Qualfon boasts a positive, high-performance culture with a mission to help change lives! We are adding a VP of Business Development to grow our Marketing Services business, including print-on-demand (POD), marketing collateral fulfillment, eStores, and direct mail, with an emphasis on the automotive, CPG, and pharmaceutical segments. Our U.S. Marketing Services division operates four facilities in Michigan, Pennsylvania, Nevada, and Illinois, serving brands from emerging eCommerce companies to Fortune 100 enterprises.
Benefits & Time Off: As a full-time position, Company benefits are offered in compliance with the Affordable Care Act (ACA), state and federal law, and Company policies. These benefits include Medical, Dental, Vision, Employee Assistance Program, Life and Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Accident, Critical Illness, Hospital Indemnity, Legal, Identity Protection, Pet Insurance, and 401k.Full-time employees are eligible to receive paid time off (PTO) benefits based on the Company’s current paid time off policies and in accordance with applicable state law. Further, Colorado residents are eligible for Paid Sick and Safety Leave, per applicable state law provisions and Company policy. All benefits are subject to any plan changes at the Company’s sole discretion.
Compensation: this position will be paid on a salaried basis with a pay range between $100,000 - $150,000 annually depending on prior experience. This base pay is subject to all applicable statutory deductions and authorized withholdings as required by law. This base pay is also subject to any authorized deductions to contribute toward the employee’s portion of benefits premiums and/or 401(k) contributions.
EQUAL OPPORTUNITY STATEMENT QUALFON is an equal opportunity employer. QUALFON provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, national origin, age, disability, genetic information (including testing and characteristics), marital status, ancestry, status as a covered veteran, uniformed servicemember status and any other characteristic protected under applicable federal, state or local law.
If you would like to fill out a Voluntary Self-Identification of Disability Form, please visit us at Qualfon.com/join-us - https://qualfon.com/join-us/
Responsibilities
Work with management to develop and execute the go-to-market plan for target verticals, including but not limited to those above.
Sell Qualfon solutions to key decision-makers within those verticals, including marketing, brand, trade marketing, sales operations, and procurement leaders.
Drive complex, consultative sales spanning multiple product groups and divisions, including print-on-demand, marketing collateral fulfillment, eStores, direct mail, and 3PL and eCommerce fulfillment.
Navigate organizational dynamics effectively, both within client organizations and internally.
Own the full business development cycle: prospecting and lead generation, opportunity qualification, needs assessment, competitive positioning, proposal and presentation development and delivery, and contract negotiation and execution.
Identify and coordinate the internal resources needed to close deals.
Resolve issues that arise after the proposal stage.
Ability to travel as needed
Qualifications
Required:
Demonstrated alignment with Qualfon values, including integrity, accountability, collaboration, respect, service orientation, and a commitment to doing the right thing.
5+ years of new-business sales success in marketing services, direct mail, or collateral fulfillment, with a proven track record as a business originator.
Subject matter expertise in marketing collateral fulfillment, including print-on-demand, inventory management, kitting, and pick, pack, and ship.
Familiarity with eStores and web-to-print ordering portals that let field sales teams, dealers, and franchisees order branded materials.
Working knowledge of direct mail, including data and list processing, variable data printing, and postal optimization.
Understanding of the marketing needs of target verticals, such as dealer and co-op marketing programs in automotive, promotional and sampling programs in CPG, and version-controlled, compliance-driven literature fulfillment in pharma.
Understanding of how decision-makers evaluate and select a marketing services provider.
Strong grasp of B2B sales (channel, field, and/or enterprise), demand generation, and go-to-market strategy.
Ability to show how our solutions impact a client's ROI.
Current knowledge of industry trends and market developments.
A self-starter with the drive to keep prospecting when traction takes time, and the judgment to tailor the approach to each customer and functional area.
Exceptional communicator with a strong team orientation and the ability to sell integrated solutions that drive market share and profitability.
Proficiency with Salesforce and Microsoft 365 (Word, PowerPoint, Excel).
Preferred:
Existing relationships within automotive, CPG, or pharmaceutical marketing organizations.
Experience with ZoomInfo, Salesloft, and LinkedIn Sales Navigator.
Bachelor's degree in sales, entrepreneurship, business, or marketing (a plus, but not required).
The successful candidate will be entrepreneurial, independent, creative, tenacious, and resilient.

About Qualfon

Outsourcing and Offshoring Consulting · 10,001+ employees · headquartered in Highland Park, Michigan · founded 1995