Startup Growth & Campaign Manager

About this role

Job Description
About the Role:
Zendesk for Startups helps early-stage companies build exceptional customer experiences from day one by providing the AI-first customer service technology, resources, and support they need to scale.


We’re looking for a strategic, hands-on
Startup Growth & Campaign Manager
who owns
end-to-end funnel execution
for the Zendesk for Startups program. In this role, you will bridge top-of-funnel acquisition with mid-funnel activation, designing and executing integrated marketing campaigns that attract startup founders, drive qualified program applications, and nurture admitted accounts through product onboarding, go-live, and paid subscription conversion.


You are an equal parts growth marketer, creative storyteller, and lifecycle operator. You know how to launch compelling top-of-funnel campaigns across paid, organic, partner, and community channels to capture founder mindshare, while simultaneously building the mid-funnel nurture tracks, founder-centric content, and automated customer journeys required to turn trial accounts into active, high-value Zendesk users.


You leverage AI to work nimbly—accelerating creative development, copy production, audience testing, and workflow automation. You deeply understand what motivates early-stage teams and can build end-to-end campaign motions that speak authentically to founders, accelerate Zendesk AI adoption, and deliver measurable revenue impact.


What You’ll Do
Drive End-to-End Campaign Strategy & Execution

• Own the Full-Funnel Campaign Engine: Strategy, execution, and optimization of multi-channel marketing campaigns designed to reach, engage, and convert startup founders at every stage—from first touch through program application, product deployment, and paid conversion.
• Top-of-Funnel Demand Generation: Launch targeted acquisition campaigns across paid channels (search, social, display), organic social, SEO/AEO (Answer Engine Optimization), ABM,...