Social Media Manager

About this role

Social Media Manager

K-Beauty is a global movement—and we’re looking for a Social Media Manager to lead our presence in this fast-growing space.

This role is for someone who can combine strategy, creativity, and data to build a strong digital voice, create high-performing content, and drive meaningful engagement across platforms.

Key Responsibilities

Social Media Strategy

• Develop and execute social media strategies across TikTok, Instagram, and Facebook
• Align content with brand positioning and product launches

Content Planning & Production

• Build structured and repeatable content workflows
• Ensure consistent, high-quality, and on-brand visuals and messaging

Community & Growth

• Manage and grow an engaged online community
• Monitor trends and identify opportunities within the K-Beauty space
• Collaborate with creators, influencers, and partners

Performance & Analytics

• Track KPIs (engagement, growth, reach, conversions)
• Analyze performance and optimize content strategies
• Create regular reports and actionable insights

Cross-Functional Collaboration

• Work closely with marketing, creative, and product teams
• Support product launches and campaigns through social media

Qualifications

• At least **3+ years of experience** in social media management
• Background in **beauty, skincare, or personal care** is highly preferred
• Open to candidates outside the industry with strong passion for K-Beauty and proven results

Skills & Competencies

• Strong understanding of **TikTok and Instagram platforms and algorithms**
• Proven ability to build and scale **content strategies and campaigns**
• Strong **visual and creative judgment** (clean, modern, aesthetic-focused)
• Data-driven with the ability to translate insights into actions
• Excellent communication and collaboration skills

What We’re Looking For

• Passion for **K-Beauty trends, ingredients, and skincare culture**
• Strategic thinker who can go b...