Social Media Manager

About this role

Description:

Location: MUST live in Hawai’i (Oahu or Big Island preferred)

At Waiakea, we put people, the plant and sharing aloha over profits, and we are looking for someone to join a team that is committed to sustainability and ethics and excited to spread the word digitally.

Position Summary:

As Waiakea’s Social Media Manager, you won’t just be managing our online presence; you’ll be driving it. Harnessing the power of major platforms, your role will be pivotal in achieving significant growth and ensuring our voice resonates across the digital realm. Working closely with our Marketing Team, you will architect cross-platform digital strategies and campaigns that resonate deeply with our audiences.

Key Responsibilities:

Strategy and Planning:

• Collaborate with the Marketing Team to develop a comprehensive social media strategy that aligns with business goals.
• Design and implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
• Identify growth opportunities by exploring new social platforms and trends.

Content Creation:

• Lead the creation and curation of shareable content.
• Work with designers and team to ensure content is informative and appealing.
• Assist with video/photo shoots, ensuring content aligns with the brand's voice and aesthetic.

Engagement and Community Building:

• Monitor, engage, and interact with the online community on a daily basis.
• Address customers' inquiries and concerns promptly.
• Foster relationships with influencers and other potential brand ambassadors.

Analytics and Reporting:

• Use analytics tools to track social media growth, engagement, and conversion.
• Deliver regular reports on key metrics and insights to senior management, recommending strategic pivots when necessary.
• Set and achieve KPIs for engagement, growth, and conversion.

Campaign Execution:

• Execute all organic social advertising campaigns
• Collaborate with other depart...