Paid Social & Search Media Manager

About this role

Job Title: Paid Social & Search Media Manager

Department: Corporate Marketing

Location: Remote with travel to properties as needed.

Position Type: Full Time

WorldSprings is the outdoor, social-wellness experience that helps every guest feel better through globally inspired soaking waters.

We are looking for a strategic, hands on Paid Social & Search Media Manager who will manage, optimize, and scale paid social campaigns as well as lead and optimize paid search strategies across our multi-property portfolio. This role will blend creative thinking and SEM expertise with deep platform knowledge and performance analytics. They will own the full lifecycle of paid social and paid search advertising – from planning and forecasting to execution, optimization and reporting, in partnership with the broader marketing team.

Responsibilities:

• Develop and channel strategies and media plans across Meta, TikTok, YouTube, and emerging platforms that drive bookings, attendance, and brand growth for all WorldSprings properties.

• Be in-platform daily to own campaign builds, targeting, budgeting, optimizations, and reporting end-to-end.

• Analyze performance data to identify trends, insights, and new opportunities to improve ROAS, CAC and overall campaign efficiency.

• Own paid search strategy and execution across Google Ads and Microsoft Ads for three properties.

• Drive a rigorous testing roadmap (audiences, placements, messaging, creative formats).

• Own paid search strategy and execution across Google Ads, and Microsoft Ads for three properties.

• Create and management campaigns, ad groups, keyword strategies, bidding approaches, extensions, and audience segments inclusive of brand, non-brand, PMax, etc.

• Develop a comprehensive testing plan (copy, landing page pathways, keyword expansion, bidding strategies).

• Analyze daily and weekly performance, identifying optimizations tied to bookings, attendance, revenue, and CAC.

• Manage...