Social Media Manager

About this role

We’re looking for a Social Media Manager to strengthen our Marketing Team and help us grow and prosper!

Location: fully remote.

Engagement: full-time.

Areas of Responsibility:

Social Media Strategy & Execution:

• Develop and execute comprehensive social media strategies aligned with campaign themes;

• Manage daily posting schedules across LinkedIn, Instagram, Facebook, X, YouTube, and Reddit with platform-specific optimization;

• Create social media content calendar coordinating with Content Manager, Video Editor, and Paid Media Manager;

• Adapt long-form content (blogs, whitepapers, case studies, videos) into engaging social posts tailored to each platform;

• Develop platform-specific content strategies recognizing the unique audience and engagement patterns of each channel;

• Plan and execute social media campaigns supporting launches, events, and lead generation initiatives.

Platform-Specific Management:

LinkedIn (Primary B2B Channel - 40% of effort):

• Post daily content targeting CTOs, CIOs, VPs of Engineering, and IT decision-makers;

• Create carousel posts (5-8 slides), document posts, video posts, and standard image/text posts;

• Share thought leadership articles, technical insights, case studies, and client success stories;

• Engage with industry leaders, comment on relevant posts, and build executive network;

• Manage LinkedIn Company Page and optimize for follower growth and engagement;

• Monitor LinkedIn analytics and optimize posting times, formats, and messaging.

YouTube (Video Platform - 20% of effort):

• Upload and optimize video content from Video Editor including thumbnails, titles, descriptions, and tags;

• Create compelling video descriptions with timestamps, key takeaways, and CTAs;

• Manage playlists for video series (DevOps, FinOps, Agentic AI, Client Success);

• Respond to comments and foster community engagement;

• Optimize videos for search and suggested video algorithms;

• Create YouTube Shorts from longer video co...